Why Branding Is Not Marketing

XX min
Dec 08, 2022

In episode #63 of Over A Pint, we sat down with Karley Cunningham.

In addition to being a big and bold thinker, she is the ShEO of Big Bold Brand, a strategic marketing agency located in Vancouver, British Columbia.

Karley is a no-b******t leader who has a distinct view on branding and marketing. We learned all about her beginnings as a professional athlete and her transition into marketing. Beyond a great story, you’ll hear all about some amazing things:
  1. Why branding is not marketing
  2. A big reason why most organizations don’t see the full benefit of branding
  3. Karley’s SureFire Method for helping brands win
Whether you have worked in branding for some time now or want to establish your own, Karley answers the big question: Does all this fluffy stuff really work?