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Digital Strategy

We immerse ourselves into businesses to develop authentic approaches for optimizing brands online. By aligning business goals with informed digital strategies we bring in website leads and optimize conversions.

Marketing Automation Checklist

Website Analytics

It's important to stay in tune with how users interact with your website. We put metrics in place to dig deep into user behavior. User trends uncover opportunities for experience improvements and new touch-points. Strategies informed by analytics win website conversions and leads.

Website Analytics Strategies

User Research

Gain direct user feedback about your website experience. We facilitate interviews with internal stakeholders, customer service, and website audiences to understand which touch-points and pain-points have opportunities for improvement.

Stakeholder interviews

SEO Strategy Audits

Seeing your digital strategy "big picture" includes knowing the overall health of your website. Uncover technical red flags and coding issues, that impact how well your website ranks in search engines.

What about content? A sound content marketing strategy is the most important part of search engine optimization. 

Our experts provide SEO audits, full of recommendations that can be implemented by Ascedia or your marketing team.

Competitive Research

Keep a pulse on competition with competitive research. We analyze your main business competitors, their digital strategies and most importantly their advertising budgets, to uncover strategic opportunities that weren't on your radar.

Competitive Research

Consumer Research

When you think like your customer, you'll have clear direction on how to design your website, where to advertise, and what will make them convert. Our digital strategy consultants use consumer research, user interviews, demographic data, and web analytics to inform your next move.

digital-strat-consumer-research@2x

Digital Touchpoints

User personas and journey maps create empathy for customer needs and pain points. This crucial step in experience design reveals how ideal customers think and flow through websites, mobile apps, and digital experiences.

We facilitate exercises with digital strategy stakeholders to define clear user personas and journey maps, informing strategies for the best website redesigns, web development, and campaigns.

User Personas & Journey Maps

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Insights

Lead Generation Is the Next Wave for Higher Education Marketing

The era of branding in higher education is quickly coming to an end. Investing in a strong brand narrative was a critical first step, but branding alone won't ...

Transformation Marketing in the Dairy Industry

The Ascedia team had the privilege of attending the 2019 Dairy Experience Forum hosted by Midwest Dairy and Dairy Farmers of Wisconsin. It was a ...

Ascedia Positions for Growth with New Business Development Leader

Ascedia welcomes Pat McGovern as Director of Business Development and Relationship Management.

Rockwell Automation Fair® Pressroom Wins Microsite of the Year

A rewarding custom web development project for Ascedia —despite a tight turnaround. See the results.