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Digital Strategy

We immerse ourselves into your business to develop a digital presence that's authentic to your brand. We’ll help you identify your goals and develop a data-driven strategy to bring in more website traffic and optimize your conversions.

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Website Analytics

Are you truly in tune with how people interact with your website? We dig deep into your web analytics to find user trends and uncover opportunities for UX improvements to increase website conversions and ROI.

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Stakeholder Interviews

With stakeholder interviews, you gain direct user feedback about your current website experience. We conduct interviews with key partners and website users to understand how they interact with your brand across various web pages and determine areas for improvement.

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SEO Audit

Seeing your digital strategy "big picture" includes knowing the overall health of your website. By performing an SEO audit, we're able to uncover technical red flags, like coding issues or UX elements, that impact how well your website ranks in search engines. You'll get a report and recommendations that can be implemented by Ascedia or your internal team.

Competitive Research

Keep a pulse on your competitors' digital presence with competitive research. We analyze your main business competitors—and usually discover other companies or strategic ideas that weren't on your radar.

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Consumer Research

When you think like your customer, you'll have clear direction on how to design your website, where to advertise, and what will make them convert. Our digital strategy consultants use consumer research, user interviews, demographic data, and web analytics to inform your next move.

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User Personas & Journey Mapping

User persona and journey map development balances your digital strategy with emotion and empathy. This crucial step in UX design informs how your ideal customers would move through your website, app, or digital experience based on their emotions and perceptions. We help define key user personas and design journey maps to fit their unique needs.

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Insights

Is your data ready for Omnichannel?

Omnichannel isn’t just the latest in a stream of buzzwords - it’s a way of life, and it’s one that most of us are already living. In the world of digital ...

6 Key Steps To Building A Marketing Automation Strategy

Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today ...

Lessons From Preparing A Website Privacy Policy For GDPR

Since May 2018, brands have been scrambling to ensure that their websites comply with the EU’s General Data Protection Regulation.

User Testing for Increased ROI

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your ...