Go where your customers go. Place your brand where your audience spends time. We optimize digital advertising to bring in leads, maximize return on budgets, and make companies stand out from their competition.
Digital Advertising Services
The variety of online paid advertising platforms are overwhelming. What is best for your organization's needs? We'll right-size your digital advertising based on your audience, goals, and budget.
Google Search Ads
Mindful Google pay-per-click (PPC) search advertising programs instantly bring website traffic by targeting audiences with relevant search terms. Serving well-thought ad copy and calls to action are critical. Paid Search brings marketing teams new audiences that are unfamiliar with an organization and brand.
Really good landing pages are critical for all digital marketing campaigns. Simply driving traffic to a homepage through paid search is ineffective for increasing conversions. By focusing visitors on what to do next, landing pages have high conversion rates. Our team designs amazing landing pages templates with conversions at the forefront.
Google Display Network
The Google Display Network is an inexpensive way to reach your target user while they're on websites relevant to your brand. Ascedia can build your strategy and design your ads, including responsive ads, custom graphics, and animated banners.
YouTube is the second largest search engine in the world with low-cost ways to advertise to their vast user base. Target specific searches with discovery ads that play before videos or short bumper ads that appears before, during or after a video.
Extend your advertising reach with Bing PPC. Ascedia digital consultants can help you supplement Google PPC campaigns with Bing PPC (or set you up with both for the first time) to boost engagement and conversion rates from niche markets.
Paid Social Media Advertising
Facebook, Instagram, Twitter, LinkedIn, Pinterest or Snapchat offer a fun, unique approach to reaching your market. We'll develop your paid social media strategy and ad campaigns to engage your audience where they spend their free time.
Programmatic Buying & Geofencing
Go beyond the Google Display Network with programmatic ad buys that target niche audiences and the sites they visit. Hyper-local targeting lets us reach people at specific events or locations, serving them ads while they use their mobile phones.
Use remarketing to serve up highly relevant ads to people that have previously visited your website. We'll establish remarketing pixels and audience segments to deliver customized ads, increasing your overall conversion rate.
Social Media Advertising
Social media is a real-time touchpoint with a brand's personality. Social media advertising is an excellent tool to quickly reach new, targeted audiences. Ascedia develops social media strategies for internal teams to improve social media content and paid social efforts.
Content strategies and content calendars keep social media campaigns organized and engaging throughout the year. Snapchat and Instagram crowds respond differently than Twitter audiences. We help companies tune content to specific social networks and strike a cord with their audiences at the right time.
Development of Facebook ads, Stories, Photo ads, Video ads, Carousel ads, Instant Experiences, Lead Generation Ads, Instagram ads, and Spotify are targeted approaches to reach social media audiences. We determine what's best for a particular brand based on personality, goals, and conversion opportunities.
Social Media Advertising has amazing potential for improving awareness and reach. We scrutinize social ad campaigns to determine what's working and what's not.
Social media networks rapidly evolve. Marketing teams benefit from our customized training to keep them on edge.
Search Engine Optimization (SEO)
We all rely on Google, Bing and Yahoo to discover new places, products and services. Top the search ranks with effective Search Engine Optimization, a process that requires continual attention and expertise.
Ever wonder what your customers are searching for online? Keyword research will answer that question and help you rank for relevant words and phrases. We'll help you discover which keywords to use on your website, and ultimately, get to know your customers better.
Metadata describes website content so search engines can quickly determine which pages are most relevant. We write meta titles and descriptions for every single web page. It's tedious, but when done right, metadata behaves and converts just like digital ads, without the cost of clicks.
When websites make frequent changes, visitors inevitably come across outdated versions of content. We use index monitoring to ensure updates are quickly indexed in search engines. We scan for website errors, missing metadata, and content issues that should be fixed to keep search ranking its best.
We think about SEO before a website redesign occurs. A change in CMS, navigation structure, hosting and domain will significantly impact search engine performance. We develop comprehensive SEO plans to inform content creation, re-indexing, website features, navigation, 301 redirects, structured data, rich results, and website performance.
Repair & Recovery
Search Engine Poisoning attacks are catastrophic to a company. Bad webpage content, metadata, titles, and keywords get indexed along with links to Pharma websites and malicious code. We quickly recover websites from infections and take action to repair bad search engine listings.
The next time someone nearby searches "Pizza near me," your company should pop up. All local brick and mortar businesses websites need location targeted content and keywords to reach local audiences.
Tag Management Systems
Deploy tracking code to website and mobile apps quickly with a Tag Management System. Integrating multiple tracking providers, firing rules and advertising requirements gets complicated. Our team provides expert insights, implementing approaches that get companies on the right path
Google Tag Manager (GTM)
Easily deploy Google Analytics, tracking pixels, conversion tags, and remarketing ads across websites and mobile apps with Google Tag Manager. Our team has deep expertise in planning, assessing and customizing GTM implementations for organizations.
Google provides a developer’s guide for using GTM, but not the best approach to getting the most from the tool. Look to our team of experts who specialize in correctly setting up and configuring Google Tag Manager the right way from the start.
Google Tag Manager is not simple to use effectively without technical knowledge or training. Don't waste time. We offer one-on-one or team-based training to give confidence in your configuration and use of Google Tag Manager.
Set Up & Migration
We offer Google Tag Manager account set up, custom dimension tracking, data layer insights, and data migration services that allow for efficient Google Analytics tracking and reporting for organizations.
Incorporating tracking pixels into website content is part of any banner ad campaign. Managing multiple tracking and conversion pixels gets complicated. We train marketing teams to use tag management as a tool to deploy tracking pixels and control when and where pixels fire.
Obtain valuable UX insights by measuring key user interactions with current and redesigned apps & websites. Our GTM team specializes in creating tracking plans to collect data for informing digital transformations and website redesigns.
8 Tips for Managing Your Brand During a Pandemic
The COVID-19 crisis has dramatically altered our collective market space. Even as states begin to open up, it’s impossible to know how long it will be before ...
4 Opportunities to Elevate Your Marketing in 2020
"The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise, we overkill the classic climbs and delude ourselves into ...
Key Takeaways from HighEdWeb Conference 2019
Like any conference, there was a lot to take in at the 2019 HighEdWeb Conference, so we’ve put together this recap post to provide some insights on the ...
Lead Generation Is the Next Wave for Higher Education Marketing
The era of branding in higher education is quickly coming to an end. Investing in a strong brand narrative was a critical first step, but branding alone won't ...