How to Market A Pretzel Company

XX min
Nov 03, 2022

In episode #59 of Over A Pint, we talked with Allie Halloran at Milwaukee Pretzel Company.

Marketing pretzels has got to be one of the best jobs out there, right? And these aren’t just your standard pretzels. These are authentic German soft pretzels, and they are incredible. I mean, look at this thing.

What’s even more incredible is that Allie is a team of one. This episode is ideal for those on small marketing teams or those who want to know how the heck you market a pretzel company.

You’ll hear about some awesome things in this pod:

  • How competitive the pretzel space is.
  • The importance of the website in marketing.
  • Tactics and channels that are working well.
  • How to deal with a nacho cheese shortage!
  • Have a listen and let us know what you think!