In episode #56 we sit down with the Hein family to talk about launching a salsa brand. This pod episode gets a Scoville rating of 20,000! For sure!
What We Cover
I couldn’t wait to talk to the team because this topic because it's fascinating!
As you can imagine, the salsa world is a pretty busy space. There are plenty of start-ups and of course, you have the big-name players. It’s tough a tough market and that’s just the competitive side.
There’s also the supply-chain part; getting the ingredients, jars, labels, etc. It’s a busy industry!
Despite all these speed bumps, the Hein family team is pulling it off. Sales have been growing steadily, and this looks to be their best year yet. Join us as we find out how they are doing it!
This episode is ideal, if you are looking to launch your own product, but even if you have a product and want greater market share there are some great insights for you!
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