Midwest Dairy

Representing dairy farm families across a 10-state region.

Project Brief.

Funded by dairy farmers through the national Dairy Checkoff program, their mission is to build trust and demand for dairy through research, education, and promotion. With audiences ranging from farmers to health professionals, they needed a more intuitive, accessible, and mobile-friendly digital presence—backed by measurable strategy.

Partnership Overview

  • Ongoing partnership since 2018
  • Led full website redesign and WordPress development
  • Migrated hosting to Pantheon for speed, security, and scalability
  • Created strategy to support diverse audiences (farmers, educators, health professionals, consumers)
  • Improved user experience, mobile design, and site performance
  • Custom integration of WordPress forms with Microsoft Dynamics CRM
  • Supported strategy and implementation across SEO, analytics, content, and stakeholder communications

Midwest Dairy mobile mockup

Client Details.

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development
  • Digital Marketing

Project Solution.

Midwest Dairy’s previous site no longer reflected their organizational strategy. It lacked clarity around the Dairy Checkoff program, had inconsistent navigation, and offered limited insight into how digital efforts were performing. Accessibility issues and mobile usability challenges further limited reach—especially for busy farmers and field-based partners.

Key challenges included:

  • Poor mobile usability and outdated design system
  • Unclear messaging across audience segments
  • Limited content findability for key topics like research and Checkoff
  • Technical SEO and accessibility gaps
  • Lack of integrated tracking and consistent performance insights

Ascedia answered each of those challenges with the following solutions

  • Full visual and structural redesign based on stakeholder discovery
  • Developed in WordPress, built with reusable Gutenberg blocks
  • Migrated to Pantheon hosting for performance and uptime
  • Refreshed homepage, navigation, and key landing pages
  • Created new Research and Dairy Checkoff content hubs
  • Mobile UX enhancements across core pages
  • Accessibility audit and remediation (contrast, ARIA labels, image alt text)
  • Reorganized content hierarchy and internal links
  • Simplified CTA structure and refined audience pathways

Our team continues to providie ongoing search engine optimization (SEO), and support. We meet monthly with the Midwest Dairy team to ensure alignment on efforts, review reporting and determine new initiatives based on the business and content calendar.

In addition to this digital marketing consulting, Ascedia continues to support Sentry through:

  • Ongoing SEO audits, content optimization, and performance monitoring
  • Strategic content development for search and campaign landing pages
  • GA4 and GTM configuration and tracking improvements
  • Monthly benchmark reports, PPC planning, and engagement reviews
  • bi-annual accessibiltiy audits and refinements

Ascedia continues to support Midwest Dairy with platform enhancements, digital content strategy, analytics, and performance optimization. The WordPress foundation we built is flexible, scalable, and maintained to meet the needs of both internal teams and external audiences. Together, we’ve turned a once-underperforming website into a trusted platform that supports the evolving needs of dairy farmers and partners across the region.

Project Outcomes.

Midwest Dairy has seen some impressive results. In addition to the below, Midwest Dairy 

  • Improved accessibility and mobile engagement metrics
  • Increased stakeholder satisfaction with homepage updates, modal tools, and data clarity

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increase in high-intent keyword rankings in Google

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engagement rate from organic traffic

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YoY increase in organic traffic (Q4 2023)