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A Website Platform to Support over 6,000 Products

Zurn

Zurn, a leading manufacturer in engineered water solutions, had a non-responsive and unwieldy online product catalog. We turned Zurn into a seamless website experience that resulted in improved website performance and customer engagement.

logo-zurn
Preview 1 - Zurn Homepage Design
Preview 2 - Zurn Vertical Market Solutions Design
Preview 3 - Zurn Products - Grid
Preview 4 - Zurn Product Detail Design

Challenge

A growing catalog of over 6000 products made content management a challenge (they used a combination of Excel documents and SharePoint to manage product information and general site copy). The website required a fresh look at navigation and content hierarchy.

Solution

Digital Strategy

Through strategic planning sessions, we analyzed the existing site’s structure, outlined persona and user journeys. To support our findings, we reorganized Zurn’s product catalog content by each stage of the purchase journey—from first impression to nurturing.

Reporting

We helped Zurn identify key performance indicators (KPIs) and a new platform & method for reporting and analytics.

Content Management

Kentico EMS was implemented for its online marketing, e-commerce, content personalization, and content management capabilities. Zurn content editors can easily edit, preview and publish web pages and updates product data. 

Data Integration and E-Commerce

Integrating the Zurn product database with Kentico has saved editors considerable time. E-commerce functionality allowing visitors to purchase parts made the new product catalog extremely useful.

Through strategic planning sessions, we analyzed the existing site’s structure, outlined persona and user journeys. To support our findings, we reorganized Zurn’s product catalog content by each stage of the purchase journey—from first impression to nurturing.

We helped Zurn identify key performance indicators (KPIs) and a new platform & method for reporting and analytics.

Kentico EMS was implemented for its online marketing, e-commerce, content personalization, and content management capabilities. Zurn content editors can easily edit, preview and publish web pages and updates product data. 

Integrating the Zurn product database with Kentico has saved editors considerable time. E-commerce functionality allowing visitors to purchase parts made the new product catalog extremely useful.

Awards

The new Zurn website received the Communicator Award for Website Design in the Manufacturing category.

2017 Communicator Award

Results

50%

Mobile & Tablet Sessions up 50%

22%

New Users up 22%

19%

New Sessions up 19%

7%

Overall Website Sessions increased 7%

Zurn

Organization:

Zurn

Industry:

Manufacturing

Services Rendered:

Digital Strategy

Content Strategy

Experience Design

Digital Marketing

Content Management

e-Commerce

Technical & Database Integration

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