A Website Platform to Support over 6,000 Products
Zurn, a leading manufacturer in engineered water solutions, had a non-responsive and unwieldy online product catalog. We turned Zurn into a seamless website experience that resulted in improved website performance and customer engagement.
A growing catalog of over 6000 products made content management a challenge (they used a combination of Excel documents and SharePoint to manage product information and general site copy). The website required a fresh look at navigation and content hierarchy.
Through strategic planning sessions, we analyzed the existing site’s structure, outlined persona and user journeys. To support our findings, we reorganized Zurn’s product catalog content by each stage of the purchase journey—from first impression to nurturing.
We helped Zurn identify key performance indicators (KPIs) and a new platform & method for reporting and analytics.
Kentico EMS was implemented for its online marketing, e-commerce, content personalization, and content management capabilities. Zurn content editors can easily edit, preview and publish web pages and updates product data.
Data Integration and E-Commerce
Integrating the Zurn product database with Kentico has saved editors considerable time. E-commerce functionality allowing visitors to purchase parts made the new product catalog extremely useful.
The new Zurn website received the Communicator Award for Website Design in the Manufacturing category.
Mobile & Tablet Sessions up 50%
New Users up 22%
New Sessions up 19%
Overall Website Sessions increased 7%
Technical & Database Integration