Precision in Content Management
From the belts in your everyday printer, to the high precision gears used in medical diagnostic equipment, to the durability requirements of robotics and telecommunications, WM Berg supplies precision components to industries worldwide just under 50 years.
Content management was a challenge for WM Berg’s marketing team, and the previous website’s structure made it difficult to keep information up-to-date and easy for visitors to access.
Ascedia stepped in to develop a best-in-class website and comprehensive digital marketing strategy that would serve up the most relevant content in the formats that WM Berg's on-the-go customers were looking for.
Content Management System
Ascedia used the Kentico CMS Portal Engine to build the website, which gave WM Berg’s team a great deal of flexibility when creating their content.
Strategic planning revealed high-priority features and functionality that would immediately improve the user experience, and allowed the team to create a phased project plan to address future enhancements.
Powerful Content Tools
Ascedia developed a wide variety of page styles and widgets to let editors use different combinations of design elements to create effective content and make easily tweak it for maximum effectiveness.
A product catalog allows users to filter search results by attribute, and Ascedia also developed a custom quote request form where users can add desired items to a “cart” which is then submitted to WM Berg’s sales team for follow-up.
A responsive experience website design helped WM Berg serve its global customers and support engineers in their quest to find content quickly on desktop or mobile devices.
Reporting & Metrics Program
Ascedia set up a consistent reporting program so the marketing team could track digital marketing campaign success and continually refine website content. With a refined approach, Ascedia simplified analytics and enabled WM Berg to more easily track lead generation and other key metrics.
Pageviews are up 79%
Bounce rate is down 17%
Average session duration is up 35%
Exit rates down 45%