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Refreshing a Brand and Travel Experience

Waukesha Pewaukee Convention & Visitors Bureau

The Waukesha Pewaukee Convention and Visitor Bureau (WPCVB) is an economic development organization that attracts travelers in convention, leisure and sports markets through sales, marketing, and destination development. Waukesha Pewaukee CVB sought to redesign their website and communicate the unique experiences their destination offers.

Waukesha Pewaukee Convention & Visitors Bureau
Preview 1 - Waukesha Pewaukee Convention & Visitors Bureau
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Challenge

Waukesha Pewaukee Convention & Visitors Bureau's existing website wasn't performing well. The arrival of a new branding platform meant the website truly needed an update, both aesthetically and technically.

Solution

Experience Strategy

Through strategic planning sessions, the team created a refreshed look and feel and outlined a website structure that would engage Waukesha & Pewaukee's diverse audience, which includes not only leisure travelers but sports and meeting planners as well.

Experience Design

Ascedia’s creative team reinvigorated Waukesha Pewaukee’s branding through throughout the experience, including a new UX platform, updated imagery, and a responsive experience for mobile users.

Enhanced Content

Content was reorganized and messaging was fine-tuned to ensure the organization’s mission was clear and that visitors could easily find the information they need. Place listing sections were updated to include detail pages for each business in the region, including maps and enhanced photography.

WordPress CMS

Ascedia leveraged WordPress’ flexible development capabilities to build an easy-to-use back-end so that Waukesha Pewaukee Convention & Visitors Bureau's team could easily manage and grow their updated website.

Through strategic planning sessions, the team created a refreshed look and feel and outlined a website structure that would engage Waukesha & Pewaukee's diverse audience, which includes not only leisure travelers but sports and meeting planners as well.

Ascedia’s creative team reinvigorated Waukesha Pewaukee’s branding through throughout the experience, including a new UX platform, updated imagery, and a responsive experience for mobile users.

Content was reorganized and messaging was fine-tuned to ensure the organization’s mission was clear and that visitors could easily find the information they need. Place listing sections were updated to include detail pages for each business in the region, including maps and enhanced photography.

Ascedia leveraged WordPress’ flexible development capabilities to build an easy-to-use back-end so that Waukesha Pewaukee Convention & Visitors Bureau's team could easily manage and grow their updated website.

Results

Since the launch of the redesigned website in Waukesha Pewaukee Convention & Visitors Bureau has received positive feedback from their partners. The refreshed content and improved user experience is promoting businesses and local attractions by driving increased travel to the area.

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Sessions up 119%

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Pageviews up 126%

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Mobile traffic boosted 176%

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New Users up 121%

Waukesha Pewaukee Convention & Visitors Bureau

Organization:

Waukesha Pewaukee Convention & Visitors Bureau

Industry:

Higher Education

Services Rendered:

Digital Strategy

Experience Design

Content Strategy

Content Management

Development

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