Qualified Leads, Limited Budget

Tulane University Law School

Launching a new program is never easy, even for a prestigious university like Tulane. Read about the steps we took that delivered results, right from the start, for its new Title IX online certification.

Challenge

Tulane Law School needed leads for its new Title IX certification program and they faced several challenges. First, while the law school has a strong brand name and reputation, its online Title IX certification program lacked awareness. Making the situation even more challenging was finding potential students with a limited marketing budget.

Solution

Finding students for a fledgling online program is a bit like trying to find a needle in a haystack. Our job was to get rid of the haystack and laser in on the right prospects. We needed to hyper-target our efforts and ensure that every dollar being spent could show a return on investment. Our work began with research on key industries and job functions we felt would be a good fit for the program. Next, we explored the right channels to reach prospects throughout the country. And finally, we developed compelling creative that would engage and motivate our prospects to take action.

Results

From the start, our campaign was a success. Our mix of LinkedIn, Google (search and display) and Facebook ads connected with our audiences and drove inquiries to the program. In a period of just six months, we were able to drive more than 31,000 users to the site, resulting in nearly 900 leads from across the country.

User to Lead Rate

Lead to Student Rate

Leads Captured

Students Registered from Campaign

Organization:

Tulane University Law School

Industry:

Higher Education

Services Rendered:

Digital Strategy

Digital Advertising & Paid Search

Digital Marketing