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Automation Fair® Pressroom Wins Microsite of the Year

Rockwell Automation

Rockwell Automation Fair® is the premier industrial automation event that showcases the latest products, technologies and solutions from Rockwell Automation and their PartnerNetwork™.

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The Challenge

With only a few months until showtime, Rockwell Automation needed a way to pique media interest and give international press contacts a head start on building their itinerary and producing media content. With more than 150 exhibits, Rockwell Automation needed to be strategic about maximizing media exposure during the four-day event.

Our Solution

Ascedia built the official Automation Fair® Pressroom.

Microsite features

The microsite can be accessed responsively across desktop and mobile devices, including multiple touch screens displayed throughout the exhibit halls.

New Products and Solutions Directory

A detailed preview of every product, including digital press kit assets, contact information, and booth location.

Event Calendar

Dynamic calendar that could be filtered by session topic, product type, media-specific events, and more.

Exhibit Directory

Description of each booth which they could then locate on the 2-D Interactive Exhibit Hall Map.

Notifications

Media stay up-to-speed with developing news stories; subscription functionality included

A detailed preview of every product, including digital press kit assets, contact information, and booth location.

Dynamic calendar that could be filtered by session topic, product type, media-specific events, and more.

Description of each booth which they could then locate on the 2-D Interactive Exhibit Hall Map.

Media stay up-to-speed with developing news stories; subscription functionality included

Results

Ascedia completed the microsite in less than a month, allowing press to access the site with enough time and resources to prepare for the event, ultimately increasing Rockwell Automation's brand exposure.

In addition, the Rockwell Automation project won Microsite of the Year at ANA Business Marketing’s Bell Awards 2019 for its creativity, production, target audience strategy, and results.

logo_Bell_Awards Rockwell Automation Fair® Pressroom Wins Microsite of the Year

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