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Automation Fair® Pressroom Wins Microsite of the Year

Rockwell Automation

Rockwell Automation Fair® is the premier industrial automation event that showcases the latest products, technologies and solutions from Rockwell Automation and their PartnerNetwork™.

rockwell-automation-logo

The Challenge

With only a few months until showtime, Rockwell Automation needed a way to pique media interest and give international press contacts a head start on building their itinerary and producing media content. The event features more than 150 exhibits, 400 hours of content programming, 10,000+ builders, problem solvers and technical experts. Rockwell Automation needed to be strategic about maximizing media exposure during the four-day event.

Preview 1 - Rockwell Automation Fair Pressroom Home Page
Preview 2 - New Products and Solutions Directory
Preview 3 - New Products and Solutions Directory Detail

Solution

Ascedia created the official Automation Fair® Pressroom microsite - a website that can be accessed with desktop and mobile devices, including multiple touch screens displayed throughout exhibit halls. The website featured the following capabilities.

New Products and Solutions Directory

A detailed preview of every product, including digital press kit assets, contact information, and booth location.

Event Calendar

Dynamic calendar that could be filtered by session topic, product type, media-specific events, and more.

Exhibit Directory

Description of each booth which they could then locate on the 2-D Interactive Exhibit Hall Map.

Notifications

Media stay up-to-speed with developing news stories; with e-mail subscription functionality included.

WordPress

WordPress was selected as a CMS for the microsite as a quick and flexible approach to support a constant stream of fresh event content.

A detailed preview of every product, including digital press kit assets, contact information, and booth location.

Dynamic calendar that could be filtered by session topic, product type, media-specific events, and more.

Description of each booth which they could then locate on the 2-D Interactive Exhibit Hall Map.

Media stay up-to-speed with developing news stories; with e-mail subscription functionality included.

WordPress was selected as a CMS for the microsite as a quick and flexible approach to support a constant stream of fresh event content.

Results

Ascedia completed the microsite in less than a month, allowing press to access the site with enough time and resources to prepare for the event, ultimately increasing Rockwell Automation's brand exposure.

🏆 In addition, the Rockwell Automation project won Microsite of the Year at ANA Business Marketing’s Bell Awards 2019 for its creativity, production, target audience strategy, and results.

logo_Bell_Awards Rockwell Automation Fair® Pressroom Wins Microsite of the Year
Rockwell Automation

Organization:

Rockwell Automation

Industry:

Manufacturing

Services Rendered:

Content Strategy

Content Management

Development

Experience Design

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