Increasing conversions for niche audiences
MetalTek International
With customers in more than 35 countries, MetalTek International is a leading world suppliers of alloy components for high wear environments and high compliance industries. Ascedia maximized engagement with MetalTek’s digital advertising efforts to increase purchasing conversions.
Challenge
MetalTek has an enormous catalog of alloys for niche applications, from aerospace to weather technology. Their website was not easy to promote, discover or search. To increase conversions, MetalTek needed to accommodate the content needs of their customers and put engaging calls to action in place.
Solution
We optimized traffic acquisition and then gave each lead a low friction, cohesive, personalized experience from discovery, to click, to sale.
Website Health
Ascedia improved the overall content quality of MetalTek’s website, performing content audits, writing metadata, and then messaging refinement through keyword research.
Content Personalization
Identifying needs of specific audiences helped make content personal: Petrochemical industry visitors for example, get relevant messaging as do visitors looking for mining process solutions.
Paid Search Refresh
Paid search programs were reviewed, rewritten, and optimized to ensure key terms and landing points made for the best conversion opportunities.
Fresh Engagement Points
Clear calls-to-action were created to revised forms which addressed the need to get advice directly from the experts, request quotes, find reps, or ask general questions.
Website Health
Ascedia improved the overall content quality of MetalTek’s website, performing content audits, writing metadata, and then messaging refinement through keyword research.
Content Personalization
Identifying needs of specific audiences helped make content personal: Petrochemical industry visitors for example, get relevant messaging as do visitors looking for mining process solutions.
Paid Search Refresh
Paid search programs were reviewed, rewritten, and optimized to ensure key terms and landing points made for the best conversion opportunities.
Fresh Engagement Points
Clear calls-to-action were created to revised forms which addressed the need to get advice directly from the experts, request quotes, find reps, or ask general questions.
Results
Attention to strategic details in targeting, content strategy, and clear calls-to-action drove a positive shift in campaign performance.