Saving a WordPress website from extinction.
Like many websites in higher education, carroll.edu had spun out of control, and over time lost engagement with students, prospects and alumni.
A strategic deep dive established the need for a complete website overhaul, including:
Development of a UX strategy focused on persona engagement. A new strategy for all content developed from user journeys and targeted at touchpoint opportunities. And a Content Marketing + CMS Solution allowing team members to easily modify and maintain their website.
Once the website was built, Ascedia provided further support to the.edu team by creating a 64-page training guide for all parties managing the new website.