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Saving a WordPress website from extinction.

Like many websites in higher education, had spun out of control, and over time lost engagement with students, prospects and alumni.

A strategic deep dive established the need for a complete website overhaul, including:

Development of a UX strategy focused on persona engagement. A new strategy for all content developed from user journeys and targeted at touchpoint opportunities. And a Content Marketing + CMS Solution allowing team members to easily modify and maintain their website.

Once the website was built, Ascedia provided further support to team by creating a 64-page training guide for all parties managing the new website.