Humanizing Human Resources
EmPower HR’s vision is to have an amazing impact on the community through unmatched delivery of human capital solutions including human resources outsourcing, risk management, payroll and employee benefits administration.
EmPower HR’s emphasis on its culture and its people was missing from its website. The company came to Ascedia for help in building an online presence that accurately reflected its heart and soul.
Ascedia’s research indicated an opportunity for an improved user experience and brand supportive design. It was also critical to address mobile usability, as a larger percentage of their visitors were accessing the site via mobile devices.
The website needed to grow the client roster by increasing sales and also grow their team by showcasing why EmPower HR is a great place to work. After creating detailed user personas and thoroughly outlining user journeys, Ascedia developed an intuitive and simplified site structure that aligned with their top priorities and supported the primary goals of site visitors.
Digital Marketing Strategy
Empower HR needed solid marketing strategy that maximized the impact of their budget. While the website was a critical component in the overall marketing mix, Ascedia created a multi-pronged strategy that left room in the budget for a strong marketing services program that would help drive lead generation and increase sales
Kentico Content Management
Ascedia implemented Kentico CMS to streamline site maintenance for HR’s marketing team. The administrative tools for the site are extremely user-friendly, which makes adding and updating site content a breeze.
Our teams collaborated on site structure, format and flow. EmPower and Ascedia worked together to create dynamic copy that helps to humanize EmPower’s approach to human resources while showcasing everything that makes their team unique.
Ascedia went on-site at EmPower HR’s Milwaukee headquarters to do a candid photo shoot throughout the workday along with new formal head shots for team members. Prospective clients know more about who they’ll be working with, while EmPower showcases the talent that sets it apart from its competition.
Taking a more personal approach to a business-to-business site can really pay off. EmPower’s team was blown away by the new site and is thrilled with the mobile functionality and visual appeal. Site visitors are able to easily locate the exact content they’re looking for, and the site provides easy ways to reach out to EmPower on every page.