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Cielo - Precision in Digital Advertising

Cielo

Cielo, the world's leading strategic Recruitment Process Outsourcing (RPO) partner, hired Ascedia to lead their Pay-Per-Click advertising strategy. As a result, we not only delivered results, but we became a trusted extension of their team.

Cielo - Precision in Digital Advertising

Challenge

Cielo wanted a Pay Per Click campaign that would target new clients in key industries and build brand awareness. Specifically, they aimed to increase Paid Search advertising conversions and click-through rates.

Solution

Paid Search Advertising Strategy

We began with extensive keyword research and restructuring Google Ads and Bing accounts for maximum effectiveness. We then led the creative design for their display campaigns. In addition, we leveraged programmatic media buying using real-time bidding to get placement on select sites.

Above and Beyond

Going beyond Cielo’s original ask, we recommended a combination of remarketing, behavioral and contextual marketing, and also used content syndication to share thought leadership and generate leads.

Marketing Partner

To reduce the strain on Cielo’s marketing executives, we became the primary contact for Cielo’s third-party marketing provider. After refining the programming and specifying target accounts, we consolidated all digital marketing data into a single monthly report that could be shared with leadership across the global organization. 

We began with extensive keyword research and restructuring Google Ads and Bing accounts for maximum effectiveness. We then led the creative design for their display campaigns. In addition, we leveraged programmatic media buying using real-time bidding to get placement on select sites.

Going beyond Cielo’s original ask, we recommended a combination of remarketing, behavioral and contextual marketing, and also used content syndication to share thought leadership and generate leads.

To reduce the strain on Cielo’s marketing executives, we became the primary contact for Cielo’s third-party marketing provider. After refining the programming and specifying target accounts, we consolidated all digital marketing data into a single monthly report that could be shared with leadership across the global organization. 

Search Advertising Results

Instead of taking a chance in hiring full-time employees that would need additional time for training and onboarding, Cielo got direct access to our team of digital marketing experts.

15%

15% Increase in Clicks YOY

0%

Session Duration up 49%

2

2+ Million Impressions

0%

Conversion Gains Up 80%!

Display Advertising Results

Cielo put their trust in us to jump in without missing a beat. In the first year of Cielo’s engagement with us, the campaign saw the following results:

4.2

4.2 Million impressions

73000

73,000 Hours of Brand Exposure

8.5

8.5x increase in session duration

50%

Bounce Rate Down 50%

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