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Precision in Digital Advertising

Cielo

Cielo provides recruitment process outsourcing solutions that will take your talent acquisition strategy to the next level. Ascedia to lead Cielo's Pay-Per-Click advertising strategy, delivering huge results and became a trusted extension of their team.

Cielo - Precision in Digital Advertising

Challenge

Cielo wanted a Pay Per Click campaign that would target new clients in key industries and build brand awareness. Specifically, they aimed to increase Paid Search advertising conversions and click-through rates.

Solution

Strategy

We began with extensive keyword research and restructuring Google Ads and Bing accounts for maximum effectiveness. Research and branding informed the creative design for display campaigns.

Marketing Partner

After refining the programming and specifying target accounts, we consolidated all digital marketing data into a single monthly report that could be shared with leadership across the global organization.  To reduce pressure on Cielo’s marketing executives, we became the primary contact for Cielo’s third-party marketing providers.

Multi-channel approach

Campaigns included combination of remarketing, behavioral and contextual marketing, and content syndication to express thought leadership and generate leads.

Programmatic

Programmatic media buying using real-time bidding obtained key placement targeting visitors on select websites.

We began with extensive keyword research and restructuring Google Ads and Bing accounts for maximum effectiveness. Research and branding informed the creative design for display campaigns.

After refining the programming and specifying target accounts, we consolidated all digital marketing data into a single monthly report that could be shared with leadership across the global organization.  To reduce pressure on Cielo’s marketing executives, we became the primary contact for Cielo’s third-party marketing providers.

Campaigns included combination of remarketing, behavioral and contextual marketing, and content syndication to express thought leadership and generate leads.

Programmatic media buying using real-time bidding obtained key placement targeting visitors on select websites.

Search Advertising Results

Instead of taking a chance in hiring full-time employees that would need additional time for training and onboarding, Cielo got direct access to our team of digital marketing experts.

15%

15% Increase in Clicks YOY

0%

Session Duration up 49%

2

2+ Million Impressions

0%

Conversion Gains Up 80%!

Display Advertising Results

Cielo put their trust in us to jump in without missing a beat. In the first year of Cielo’s engagement with us, the campaign saw the following results:

4.2

4.2 Million impressions

73000

73,000 Hours of Brand Exposure

8.5

8.5x increase in session duration

50%

Bounce Rate Down 50%

Cielo

Organization:

Cielo

Industry:

Service & Consulting Industries

Services Rendered:

Digital Strategy

Digital Advertising & Paid Search

Digital Marketing

Experience Design

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