Precision in Digital Advertising
Cielo provides recruitment process outsourcing solutions that will take your talent acquisition strategy to the next level. Ascedia to lead Cielo's Pay-Per-Click advertising strategy, delivering huge results and became a trusted extension of their team.
Cielo wanted a Pay Per Click campaign that would target new clients in key industries and build brand awareness. Specifically, they aimed to increase Paid Search advertising conversions and click-through rates.
We began with extensive keyword research and restructuring Google Ads and Bing accounts for maximum effectiveness. Research and branding informed the creative design for display campaigns.
After refining the programming and specifying target accounts, we consolidated all digital marketing data into a single monthly report that could be shared with leadership across the global organization. To reduce pressure on Cielo’s marketing executives, we became the primary contact for Cielo’s third-party marketing providers.
Campaigns included combination of remarketing, behavioral and contextual marketing, and content syndication to express thought leadership and generate leads.
Programmatic media buying using real-time bidding obtained key placement targeting visitors on select websites.
Search Advertising Results
Instead of taking a chance in hiring full-time employees that would need additional time for training and onboarding, Cielo got direct access to our team of digital marketing experts.
15% Increase in Clicks YOY
Session Duration up 49%
2+ Million Impressions
Conversion Gains Up 80%!
Display Advertising Results
Cielo put their trust in us to jump in without missing a beat. In the first year of Cielo’s engagement with us, the campaign saw the following results:
4.2 Million impressions
73,000 Hours of Brand Exposure
8.5x increase in session duration
Bounce Rate Down 50%
Digital Advertising & Paid Search