An Insurance Website with a Personal Touch
Catholic Financial Life
Choosing and managing life insurance can be overwhelming and intimidating. Catholic Financial Life, a non-profit financial services group, set out to change that by making insurance personal. Find out how Ascedia helped turn their website from an info hub to an engaged online community, all while improving operational efficiencies.
Catholic Financial Life had an internal team with limited tech experience managing a surplus of product information within a non-responsive website platform. Their team needed a website that was easy to manage and navigate. Stronger UX/UI was needed to alleviate customer service calls. Above all, the website needed to become a place to build community and personal connections.
Ascedia combined several of Kentico's features to accomplish Catholic Financial Life's website goals.
With the improved UX/UI, customers find what they need faster. CFL's staff saw a reduction in calls for inquiries like "what's my coverage status?"
CFL can confidently say they make insurance personal. A new Prayer Network allows users to post intentions and join nearly 143,000 CFL members in prayer. Intentions can be escalated to the Pope's Worldwide Prayer Network.
Kentico was chosen for its scalability. Catholic Financial Life's new website is just a piece of an even bigger digital marketing vision. HubSpot will flex to future efforts, like email marketing automation.
Kentico's account functionality was utilized to create a secure client portal using two-factor authentication.
The inclusion of a Prayer Network engages Catholic Financial Life's community. We used form and API functionality to integrate Kentico with the Pope's Worldwide Prayer Network.
Financial reps enjoy a responsive website; they can bring tablets to client appointments and create online accounts on the spot, reducing paperwork and reducing bottlenecks.
2x increase in accounts
5,000 Live Event Interactions
1,200 find a rep lead clicks
Technical & Database Integration