College's New Website Boosts Enrollment
Carroll University, a private liberal arts university in Wisconsin, needed a website to drive enrollment, support current students and boost alumni engagement. Ascedia delivered an award-winning website that boosted Carroll's numbers.
Despite having three clear target audiences (prospective students, current students, and alumni), Carroll did not have clear website user journeys for each group. They had an overwhelming volume of content, and visitors would get lost in a maze of links with no way to navigate back. Carroll also struggled with website management. Different departments owned and managed their own content, which resulted in a disparate brand experience across the site. Lastly, they needed a way to capture leads in a single system.
We defined user personas and organized all of Carroll’s web content into clear user journeys. To ensure visitors were only served relevant information we developed navigational paths based on the persona accessing the website, starting with the home page which clearly labeled each persona’s starting point.
Knowing that Carroll had multiple web administrators, moved them to Kentico EMS for its intuitive and customizable features. Every administrator can drag-and-drop template widgets to build new pages, maintaining a consistent user experience across the website. Kentico EMS also easily integrated with several third-party tools that school administrators wanted to continue utilizing.
We developed the website's design and layouts according to WCAG AA Compliance standards, which is paramount in the higher education industry.
We provided Carroll's marketing team the tools to succeed, with a comprehensive training guide for new users and tips to troubleshoot common issues.
Enrollment Applications up 82%
Academics page views up 168%
Organic Traffic up 5%
Resource Downloads up 104%