UX Consultation
Badger Meter
Badger Meter is a leading manufacturer of products using flow measurement and control technologies. Badger Meter has counted on Ascedia for a range of digital needs since 2008. From SEO, search ads, social media, to full UX strategy, we have always been ready to jump in.
Challenge
After completing a major website redesign, Badger Meter became aware of major user pain points. Most importantly, customers were having trouble finding information about the products they needed. Because UX research was never addressed before the website redesign, our team was asked to conduct a full o user experience assessment.
Solution
Stakeholder interviews
Interviews brought insights, such as building an innovation page to highlight new technology; research showed consumers wanted to see Badger Meter as an early adopter in emerging trends.
User testing
We developed a framework for user testing with insights informed by what customer service representatives heard directly from customers.
Persona and user journey development
Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.
Reporting & Analysis
We provide a comprehensive report of all the UX pain points and recommendations to fix them.
Search Visibility
Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.
Stakeholder interviews
Interviews brought insights, such as building an innovation page to highlight new technology; research showed consumers wanted to see Badger Meter as an early adopter in emerging trends.
User testing
We developed a framework for user testing with insights informed by what customer service representatives heard directly from customers.
Persona and user journey development
Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.
Reporting & Analysis
We provide a comprehensive report of all the UX pain points and recommendations to fix them.
Search Visibility
Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.
Results
UX recommendations were manageable and comprehensive. Most importantly they didn’t require another overhaul for the brand—a relief for them. We have a team of experts in all things digital to take on any challenge. No matter what stage we enter in a project (even if it’s one another vendor completed), we always bring our client back to strategy, purpose, and the big picture.
Organization:
Badger Meter, Inc.
Industry:
Manufacturing
Services Rendered:
Experience Design
Digital Marketing
Digital Strategy