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UX Consultation

Badger Meter

Badger Meter is a leading manufacturer of products using flow measurement and control technologies. Badger Meter has counted on Ascedia for a range of digital needs since 2008. From SEO, search ads, social media, to full UX strategy, we have always been ready to jump in.

logo-badger-meter
Preview 1 - Badger Meter Homepage UX
Preview 2 - Badger Meter Product UX
Preview 3 - Badger Meter Search Results UX

Challenge

After completing a major website redesign, Badger Meter became aware of major user pain points. Most importantly, customers were having trouble finding information about the products they needed. Because UX research was never addressed before the website redesign, our team was asked to conduct a full o user experience assessment.

Solution

Stakeholder interviews

Interviews brought insights, such as building an innovation page to highlight new technology; research showed consumers wanted to see Badger Meter as an early adopter in emerging trends.

User testing

We developed a framework for user testing with insights informed by what customer service representatives heard directly from customers.

Persona and user journey development

Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.

Reporting & Analysis

We provide a comprehensive report of all the UX pain points and recommendations to fix them.

Search Visibility

Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.

Interviews brought insights, such as building an innovation page to highlight new technology; research showed consumers wanted to see Badger Meter as an early adopter in emerging trends.

We developed a framework for user testing with insights informed by what customer service representatives heard directly from customers.

Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.

We provide a comprehensive report of all the UX pain points and recommendations to fix them.

Recognizing audience needs led to simple enhancements, like categorizing products by brand for easy search.

Results

UX recommendations were manageable and comprehensive. Most importantly they didn’t require another overhaul for the brand—a relief for them. We have a team of experts in all things digital to take on any challenge. No matter what stage we enter in a project (even if it’s one another vendor completed), we always bring our client back to strategy, purpose, and the big picture.

Badger Meter, Inc.

Organization:

Badger Meter, Inc.

Industry:

Manufacturing

Services Rendered:

Experience Design

Digital Marketing

Digital Strategy

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