Skip to main content

Gamification for the Pilot Passport Mobile App

Aircraft Owners and Pilots Association (AOPA)

AOPA is a non-profit organization representing the largest aviation community in the world. Though they boast an active member community, AOPA wanted to grow their pipeline with a younger demographic.

AOPA Logo
Preview 1 - AOPA Pilot Passport Mobile Application
Preview 2 - AOPA Pilot Passport Card 1
Preview 3 - AOPA Pilot Passport Card 2
Preview 4 - AOPA Pilot Passport Card 3

The Challenge

AOPA tasked Ascedia to take their mobile application to the next level and engage with a younger demographic of pilots and aviation enthusiasts.

Solution

A re-imagined FourSquare check-in model exclusively for pilots: The new Pilot Passport unlocked high engagement within the AOPA Android and iOS apps.

Check-in Gamification

Ascedia developed the Pilot Passport mobile app check-in game to engage both life-long members as well as a new audience.

UGC and Social Sharing

Pilots can add photos, provide a ratings, leave a comment, and share posts on social media.

Find Places to Fly

A radius driven search by city, state, airport name, or airport identifier pulls up airports. Airports can be filtered all the way down to individual airport amenities.

Reward System

For each check-in and goal, Pilots earn points toward badges that are displayed on their profiles for a little friendly competition.

Ascedia developed the Pilot Passport mobile app check-in game to engage both life-long members as well as a new audience.

Pilots can add photos, provide a ratings, leave a comment, and share posts on social media.

A radius driven search by city, state, airport name, or airport identifier pulls up airports. Airports can be filtered all the way down to individual airport amenities.

For each check-in and goal, Pilots earn points toward badges that are displayed on their profiles for a little friendly competition.

Results

In just one month from launch, Pilot Passport saw the following results. The initial success is a testament to AOPA’s active community – but also to Ascedia’s smooth UX design and development that allowed users to take off without a hitch.

4500

4,500 Check-ins

1847

1,847 Badges Earned

470

470 Photos Uploaded

145

145 State Badges Earned in 35 States

Aircraft Owners and Pilots Association (AOPA)

Organization:

Aircraft Owners and Pilots Association (AOPA)

Industry:

Groups & Associations

Services Rendered:

Digital Strategy

Mobile Application Development

Experience Design

Let's Talk