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Pilot Passport, Mobile App Gamification

Aircraft Owners and Pilots Association (AOPA)

AOPA is a non-profit organization representing the largest aviation community in the world. Though they boast an active member community, AOPA wanted to grow their pipeline with a younger demographic.

AOPA Logo

The Challenge

AOPA’s mobile app is a destination for pilots and aviation enthusiasts to find the latest flight information and industry news. AOPA tasked Ascedia with taking the app to the next level by adding gamification capabilities that aligned with a younger audience’s interests and behaviors.

Our Solution

Ascedia developed the Pilot Passport mobile app feature to engage both life-long members as well as a new audience.

Check-in Gamifcation

Following a check-in model—think FourSquare exclusively for pilots—Pilot Passport offered the following capabilities within the AOPA Android and iOS app.

Check-ins and social sharing

Add a photo, provide a rating, leave a comment, and share a post on social media

“Find Places to Fly”

Search by city, state, airport name, or airport identifier to pull up a radius of airports. It can be filtered all the way down to airport amenities.

Points Values and Digital Badges

Users earn points toward badges that are displayed on their profiles for a little friendly competition

Add a photo, provide a rating, leave a comment, and share a post on social media

Search by city, state, airport name, or airport identifier to pull up a radius of airports. It can be filtered all the way down to airport amenities.

Users earn points toward badges that are displayed on their profiles for a little friendly competition

Results

In just one month from launch, Pilot Passport saw following results. The initial success is testament to AOPA’s active community—but also to Ascedia’s smooth UX design and development that allowed users to take off without a hitch.

4500

Check-ins

1847

Badges Earned

470

Photos Uploaded

145

State Badges Earned Across 35 States

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