We make the functional beautiful and the everyday details brilliant. We'll drive your business and enhance you visitor journey with smart UX design. Our work is grounded in the following tried-and-true design principles, but we're never afraid to shake things up.
A strong brand makes you instantly recognizable, sets you apart, and distinguishes you from your competition. We keep your brand top of mind throughout every creative service we provide.
Wireframes & Prototypes
Wireframes are your website's blueprint. They define what interface elements will exist and establish the basic structure of a page before adding imagery and content. Prototypes are clickable wireframes that represent flow and interaction.
User testing introduces your target audience to early layout decisions. It's particularly important for websites that will require a more complex navigation. Results can help us understand user behaviors and barriers to conversion.
Visual Design Systems & Style Tiles
Visual design sets the tone for your entire website. We help you establish your design system and recommend different style tiles--think mood boards for imagery, font, colors--to find the distinct look that sets you apart from the competition.
Stay on the latest trends for both Android and IOS app design. With a focus on user experience and functionality, we can create an app suited for any purpose you have in mind.
Design doesn't end when a website goes live. We continually monitor your site and get user feedback to optimize your layout with new features or content. Iterative design keeps your brand and site fresh.
Digital Media & Banner Ad Design
Beyond websites and mobile apps, we also work with our Digital Marketing team to design for supplemental assets from email blasts to banner ads.
User experience (UX) design ensures your site or app not only looks exceptional but functions even better. We consider navigation, functionality, flow, and any triggers that motivate a user to convert to your customer. These are the methods we bring together.
Digital Style Guides
A Digital Style Guide is visual DNA of your company’s branding, grammar, tone, and point of view. Our process of delivering digital guides describes, defines, and presents examples of what your brand looks like in various digital media. Your style guide will set clear direction across digital: websites, mobile, digital advertising, social media, emails, etc.
Let us create a Digital Style Guide for your organization to foster cohesive, unified marketing message across all channels and touch-points. A long standing resource that matches your target personas and their needs.
As key part of our visual process is the creation of Visual Representations, which demonstrate and showcase decisions made with Digital Style Guides. VR's represent the composed interpretation of brand, color, layout, messaging, and visual assets according to user experience research and data.
VR's give insight into how creative decisions translate into experiences in browsers, mobile devices, and digital advertising.
Conducting a Heuristic Evaluation: What It Is and Why You Need One
Recently, I sat down with Joe Gajewski, the Experience Design Supervisor at Ascedia to discuss conducting a heuristic evaluation.
Ascedia Positions for Growth with New Business Development Leader
Ascedia welcomes Pat McGovern as Director of Business Development and Relationship Management.
Rockwell Automation Fair® Pressroom Wins Microsite of the Year
A rewarding custom web development project for Ascedia —despite a tight turnaround. See the results.
Client Work: AOPA Pilot Passport Initiative
Ascedia's UX Design and Web Development teams built Passport Pilot into AOPA's mobile app. See the results.