Creating a website that effectively showcases your business and converts visitors into customers takes time, effort, and a solid understanding of web design best practices. By focusing on understanding your target audience, creating a strong visual identity, crafting compelling content, optimizing for search engines, making your website mobile-friendly, incorporating calls to action and regularly testing and analyzing your website's performance we will create a website that stands out from the competition and helps to drive business growth.
A strong brand makes you instantly recognizable, sets you apart, and distinguishes you from your competition. We keep your brand top of mind throughout every creative service we provide.
Wireframes & Prototypes
Wireframes are your website's blueprint. They define what interface elements will exist and establish the basic structure of a page before adding imagery and content. Prototypes are clickable wireframes that represent flow and interaction.
User testing introduces your target audience to early layout decisions. It's particularly important for websites that will require a more complex navigation. Results can help us understand user behaviors and barriers to conversion.
User experience (UX) design ensures your site or app not only looks exceptional but functions even better. We consider navigation, functionality, flow, and any triggers that motivate a user to convert to your customer. These are the methods we bring together.
Visual Design Systems & Style Tiles
Visual design sets the tone for your entire website. We help you establish your design system and recommend different style tiles--think mood boards for imagery, font, colors--to find the distinct look that sets you apart from the competition.
Stay on the latest trends for both Android and IOS app design. With a focus on user experience and functionality, we can create an app suited for any purpose you have in mind.
Design doesn't end when a website goes live. We continually monitor your site and get user feedback to optimize your layout with new features or content. Iterative design keeps your brand and site fresh.
Digital Media & Banner Ad Design
Beyond websites and mobile apps, we also work with our Digital Marketing team to design for supplemental assets from email blasts to banner ads.
Incorporating Calls to Action
Calls to action (CTAs) encourage users to take a specific action, such as making a purchase or filling out a contact form. We develop action-oriented language and to make them stand out visually, including using contrasting colors or placing them in a prominent locations on your website.
Making Your Website Mobile-Friendly
It's essential that your website is optimized for mobile. This includes using a responsive design that automatically adjusts to the size of the user's screen, as well as ensuring that all content is easily readable, buttons and links are large enough, and that the navigation menu is easy to use on a smaller screen.
Once your website is live, it's important to regularly test and analyze its performance. This includes monitoring your website's traffic to identify which pages have a high bounce rate and making changes to improve the user experience, and analyzing which CTAs are performing the best and making changes to optimize their effectiveness.
Understanding Your Target Audience
Before diving into the design process, it's important to understand who your target audience is and what they are looking for on your website. Conducting market research and creating buyer personas will help you gain a better understanding of your audience's needs, pain points, and decision-making processes.
By identifying your target audience, we can tailor your website design to meet their specific needs and preferences. This will help to ensure that your website is not only visually appealing, but also user-friendly and easy to navigate.
Digital Style Guides
A Digital Style Guide is visual DNA of your company’s branding, grammar, tone, and point of view. Our process of delivering digital guides describes, defines, and presents examples of what your brand looks like in various digital media. Your style guide will set clear direction across digital: websites, mobile, digital advertising, social media, emails, etc.
Let us create a Digital Style Guide for your organization to foster cohesive, unified marketing message across all channels and touch-points. A long standing resource that matches your target personas and their needs.
As key part of our visual process is the creation of Visual Representations, which demonstrate and showcase decisions made with Digital Style Guides. VR's represent the composed interpretation of brand, color, layout, messaging, and visual assets according to user experience research and data.
VR's give insight into how creative decisions translate into experiences in browsers, mobile devices, and digital advertising.
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