Basis Software by Centro
Ascedia uses Basis for management of multiple and fragmented advertising technologies. For clients that need highly targeted digital advertising, our digital consultants utilize Basis for digital media planning, programmatic buying, and business intelligence.
Unified Programmatic and Direct Media
We leverage the Basis platform to provide us a robust inventory directory across all inventory types. Your digital media campaigns benefit from our buying within the largest and most well-curated vendor directory in the industry.
Basis provides a single interface for Ascedia to manage all digital media holistically across direct, programmatic, search, and social.
The Top Rated Demand-Side Platform
When you need to get more out of your digital campaigns look to our experts to leverage the number one rated DSP for programmatic and direct media buying, cross-channel planning, and reporting.
Reporting features granular details on clients, brands, vendors and team performance within 7,000 different combinations to help drive optimum business performance.
Enterprise Resource Planning
Manage vendor agreements, employee permissions, messaging and communication, media planning, RFPs, insertion orders (IOs), performance analytics and financial facilitation.
Create highly targeted messaging within 9,000 vendors and 11,000 contacts, across all inventory types (direct, programmatic, search, and social) in one single platform
Flawlessly implement media plans with insertion order and ad server capabilities.
Real-time reporting with accurate billings, easier financial reconciliations, and a faster way to account for spending at the end of the month.