Website Optimization

Conversion optimization is a crucial aspect of any business's online presence. One of the key metrics used to measure the performance of a website is the conversion rate - the percentage of visitors to a website that take a desired action, such as making a purchase or filling out a form. A higher conversion rate means that more visitors are taking the desired action, which in turn leads to increased revenue and profits.

Website optimization is important for a number of reasons.

Increasing visibility of your website makes it easier for users to find your products and services. Improving user experience, makes it more likely that users will stay on your website and return to it in the future. Website optimization improves your search engine rankings, making it more likely that users will find your website when searching for relevant keywords.

Optimize Your Website

There are a number of different ways we optimize your website, but some of the most important elements include:

Establishing Goals

Conversions rates measure percentage of visitors to a website that take a desired action, such as making a purchase or filling out a form. We establish goals and benchmarks that correlate back to conversions, which define success and the roadmap to get there.

Keyword Research

One of the most important elements of website optimization is keyword research. This involves identifying the keywords and phrases that your target audience is searching for and incorporating them into your website's content and meta tags. By doing this, search engines understand what your website is about and improve your search engine rankings.

On-Page Optimization

On-page optimization involves making sure that your website's content and meta tags are optimized for search engines. This includes using keywords in your website's title tags, meta descriptions, and header tags. We make sure that your website's content is high-quality and relevant to your target audience.

Off-Page Optimization

Off-page optimization involves building links to your website from other websites, social media marketing, and content marketing. Building links to your website improves your website search engine rankings by showing search engines that other websites find your content valuable and relevant.

Technical Optimization

Your website needs to be easy to navigate, loads quickly, and is mobile-friendly. We make sure that your website's code is clean and well-organized, as well as optimize your website to be responsive and can be accessible by all users across multiple devices.

Website Design

The design of a website plays a crucial role in conversion optimization. A well-designed website should be easy to navigate, visually appealing, and provide a positive user experience.

Mobile

The website design should be optimized for mobile devices, as more and more people are accessing the internet via smartphones and tablets.

Copywriting

The copy on a website should be clear, concise, and compelling. It should be written in a way that speaks directly to the target audience and motivates them to take action. Additionally, the use of keywords and phrases that are relevant to the target audience can help to improve search engine rankings and drive more traffic to the website.

Establishing Goals

Keyword Research

On-Page Optimization

Off-Page Optimization

Technical Optimization

Website Design

The design of a website plays a crucial role in conversion optimization. A well-designed website should be easy to navigate, visually appealing, and provide a positive user experience.

Mobile

The website design should be optimized for mobile devices, as more and more people are accessing the internet via smartphones and tablets.

Copywriting

Testing

One of the most effective ways to optimize a website for conversion is through testing.

UX

Creating an engaging user experience is essential in helping website visitors find the information they need. We use a number of tools that help you understand how users are interacting with your site. Our UX experts analyze this data to uncover opportunities for improving a user's experience and conversion rate optimization (CRO).

User Testing

User testing with real people helps uncover what visitors really think of your site. Tests can be run on live websites, wireframes or prototypes, on a desktop, mobile device or tablet. Test subjects are chosen to match your target demographic and are tasked with specific scenarios. After our analysis, we'll offer our recommendations and provide videos of users taking the test.

A/B Testing

Test two (or more) versions of a web page or site feature by using top industry tools that allow for easy A/B testing without developer involvement. The results determine specific site changes we can make that could potentially improve CRO.

Heat Maps

Heat maps are run on individual pages of your site and reveal how users are clicking and scrolling. The process is easy to set up at a relatively low-cost. We can see what was clicked and drill down to device type, referring source, search term and much more.

UX

User Testing

A/B Testing

Heat Maps

Marketing Automation

Marketing Automation takes your digital presence to the next level. We'll dig into your sales funnel to determine the best strategy and tool for controlling the user journey up to and beyond a conversion. Workflows can include emails, personalized site content based on persona, lead scoring and nurturing, social media, paid advertising and more.

Strategy

As with any new technology, it's tempting to start using the features without planning for the long term. We'll work closely with you to determine positive enhancements to your users' digital experience using marketing automation, ultimately increasing converted leads. A good marketing automation strategy includes both short term and long term goals to develop a complete automated user experience.

Implementation

We're a certified HubSpot Partner! That means we're able to guide you as you purchase and integrate HubSpot into your company. Through the onboarding process, we'll work with you to make sure it is set up correctly and used to its fullest potential, allowing you to get the most return on your investment. Not interested in HubSpot? We have experience with a variety of other marketing automation platforms. Just ask!

Management

Marketing automation can be an intense undertaking. With so many options and capabilities, it can be overwhelming. If needed, we're happy to help incorporate your marketing automation strategy and create workflows. We'll do regular reporting and propose ways to continually improve effectiveness over time. We'll also assess your marketing software and integrate your systems together seamlessly.

Are you Automated?

Our Marketing Automation Strategy Checklist will help you begin building a plan to improve conversions.

Strategy

Implementation

Management

Are you Automated?

Our Marketing Automation Strategy Checklist will help you begin building a plan to improve conversions.

Conversion Reporting

In order to effectively optimize a website for conversion, it is important to continuously monitor and analyze data in order to identify areas of improvement and make adjustments as necessary. This can be done through website conversion reporting.

Conversion reporting involves tracking key metrics such as the number of visitors, conversion rate, and bounce rate. Additionally, it can also include tracking the performance of individual pages on a website, as well as specific elements such as forms and calls to action.

Website Optimization