Conversion Rate Optimization
You want your customers to take a specific action, we make it easy for them to do it. With research and testing, we create a user experience to mimic your customers' online purchase behaviors.
KPI Development & Analysis
Identifying your key performance indicators (KPIs) is essential to measuring success within your website and your organization. We'll work with you to fully understand your sales funnel and site goals and develop a set of KPIs that fit what you need to measure.
Monthly reporting based on the KPIs and goals you determine is a great way to
User Experience Testing
Creating an engaging user experience is essential in helping website visitors find the information they need. We use a number of tools that help you understand how users are interacting with your site. Our UX experts analyze this data to uncover opportunities for improving a user's experience and conversion rate optimization (CRO).
User testing with real people helps uncover what visitors really think of your site. Tests can be run on live websites, wireframes or prototypes, on a desktop, mobile device or tablet. Test subjects are chosen to match your target demographic and are tasked with specific scenarios. After our analysis, we'll offer our recommendations and provide videos of users taking the test.
Test two (or more) versions of a web page or site feature by using top industry tools that allow for easy A/B testing without developer involvement. The results determine specific site changes we can make that could potentially improve CRO.
Heat maps are run on individual pages of your site and reveal how users are clicking and scrolling. The process is easy to set up at a relatively low-cost. We can see what was clicked and drill down to device type, referring source, search term and much more.
Marketing Automation takes your digital presence to the next level. We'll dig into your sales funnel to determine the best strategy and tool for controlling the user journey up to and beyond a conversion. Workflows can include emails, personalized site content based on persona, lead scoring and nurturing, social media, paid advertising and more.
As with any new technology, it's tempting to start using the features without planning for the long term. We'll work closely with you to determine positive enhancements to your users' digital experience using marketing automation, ultimately increasing converted leads. A good marketing automation strategy includes both short term and long term goals to develop a complete automated user experience.
We're a certified HubSpot Partner! That means we're able to guide you as you purchase and integrate HubSpot into your company. Through the onboarding process, we'll work with you to make sure it is set up correctly and used to its fullest potential, allowing you to get the most return on your investment. Not interested in HubSpot? We have experience with a variety of other marketing automation platforms. Just ask!
Marketing automation can be an intense undertaking. With so many options and capabilities, it can be overwhelming. If needed, we're happy to help incorporate your marketing automation strategy and create workflows. We'll do regular reporting and propose ways to continually improve effectiveness over time. We'll also assess your marketing software and integrate your systems together seamlessly.
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