Collecting Personal Information
The following are types of personal information we may collect, store, and use. The following are examples, but are not limited to:
- Information concerning your device, including your IP address, location, browser, and operating system.
- Information about your website session, including on-site activity, content views, and link paths.
- Information on how you engage with the website, including where you click and what you view while on our site.
- Information, such as your name, email address, and other details necessary for communication subscriptions you provide to us during your session.
- Information about when you use our website, including time and dates of activity.
- The information contained in any communications that you send to us by email, through the website.
- Any other personal information that you send to us.
Using Your Personal Information
Personal data means any information, alone or combined, identifying an individual. Personal data includes, but is not limited to, an individual’s: first name, last name, e-mail address, mailing address, telephone number, title, birth date, gender, occupation, customer contact information and other identifiable information.
We may use your personal information for the following:
- Administering and managing our website and business.
- Personalizing our website for you.
- Sending you email notifications that you have requested.
- Sending you our email newsletter, if you have requested it (you can inform us at any time if you no longer need the newsletter).
- Sending you marketing communications relating to our business (you can inform us at any time if you no longer need marketing communications).
- Dealing with inquiries and complaints made by you, relating to our website.
- Keeping our website secure.
We will not supply your personal information to any third party for their or any other third-party.
Disclosing and Retaining Personal Information
We may disclose your personal information:
- To the extent required to do so by law.
- In connection with any ongoing or prospective legal proceedings.
Except as provided in this policy, we will not provide your personal information to third parties. Personal information that we process will not remain stored for longer than is necessary, for any given purpose. You may instruct us at any time not to process your personal information for marketing purposes.
Our website includes Cookies controlled by third-party websites. The cookies we utilize on our website do not store personally identifiable information. We have no control over and are not responsible for, the privacy policies and practices of third parties.
We will not collect any identifiable information about individuals, except as set out in the cookies section below or where it is and provided by them.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie saves to a web browser and will remain valid until its set expiration date. A session cookie, on the other hand, will expire at the end of the user session, when the web browser closes. Cookies do not contain any information that personally identifies a user, but personal information that we store about you can be associated with the information stored in and obtained from cookies.
The information that cookies collect on our Website analyze the use of our site. Cookies help guide improvements and improve the functionality of our Website. The cookies we use on our Website do not collect or store any personally identifiable information. By using our Website, you agree that we can place these types of cookies on your device.
Most browsers allow you to refuse to accept cookies—for example:
- In Internet Explorer, you can block cookies using the cookie handling override settings available by clicking “Tools,” “Internet Options,” “Privacy,” and then “Advanced” (you can find instructions at https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies).
- In Firefox, you can block all cookies by clicking “Tools,” “Options,” “Privacy,” selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites” (you can find instructions at https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences).
- In Chrome, you can block all cookies by accessing the “Customize and control” menu and clicking “Settings.” Find “Show advanced settings,” and “Content settings,” and then select “Block sites from setting any data” under the “Cookies” heading (you can find instructions at https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en).
You can also delete cookies already stored on your computer—for example:
- In Internet Explorer, you can delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835 ).
- In Firefox you can delete cookies by clicking “Tools,” “Options,” and “Privacy,” then select “Use custom settings for history,” clicking “Show Cookies,” and then clicking “Remove All Cookies” (you can find instructions for doing so at (https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored).
- In Chrome you can delete all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Clear browsing data,” and then select “Delete cookies and other site and plug-in data” before clicking “Clear browsing data. (you can find instructions for doing so at https://support.google.com/accounts/answer/32050?co=GENIE.Platform%3DDesktop&hl=en).
The names of the cookies that we use on our website, and the purposes for which they are in use, are set out below:
Google will use this anonymous information for evaluating your use of the Website, compiling reports on Website activity, including the number of visitors to the Website. We use these reports to improve the way our Website works. Google may also transfer the information collected by the Google Analytics cookie to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
To opt out of Google Analytics Tracking, follow this link to get a tool to allow your browser to opt out of Google Analytics tracking: https://tools.google.com/dlpage/gaoptout.
This website uses Google AdWords for targeting and remarketing.
We collect data about your activities that does not personally or directly identify you when you visit our website, the website for which we serve advertisements, or the websites and online services where we display advertisements.
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. This information may include the content you view, the date and time that you view this content, the products you buy, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Remarketing”). We collect information about where you saw the ads we serve you and what ads you clicked on.
This tool allows us to follow the actions of users after they interact with a Facebook advertisement, for example. We can record the interactions with Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. Anonymous data collection means that we cannot see the personal data of any individual user. But rather, Facebook processes this data for us and protects your information as defined in the Facebook Terms of Service.We are informing you on this matter according to our information currently. Facebook can connect the data to your Facebook account and use the data for their advertising purposes
To opt out of Facebook Pixel tracking and data collection, follow this link to change the settings on your Facebook profile: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
Cookies placed by Crazy Egg do not include identifying information such as name, phone number, email address or mailing credentials.
To opt out of Crazy Egg, follow the instructions to remove yourself from the data collection process: https://www.crazyegg.com/opt-out.
Contact and Information Requests
Data Protection Officer:
Data Protection Officer c/o
161 S 1st St,
Milwaukee, WI 53204