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Privacy Policy

The privacy of our website visitors is very important to us, and we commit to safeguarding it. This policy explains what we will do with your personal information. This policy also includes how we collect your information and how we use your information. Consenting to the terms of this policy permits us to use cookies every time you visit our website. To opt out of this, please visit the cookies section of the privacy policy. In this section, you will find specific instructions on how to opt-out of data collection.

Collecting Personal Information

The following are types of personal information we may collect, store, and use. The following are examples, but are not limited to:

  • Information concerning your device, including your IP address, location, browser, and operating system.
  • Information about your website session, including on-site activity, content views, and link paths.
  • Information on how you engage with the website, including where you click and what you view while on our site.
  • Information, such as your name, email address, and other details necessary for communication subscriptions you provide to us during your session.
  • Information about when you use our website, including time and dates of activity.
  • The information contained in any communications that you send to us by email, through the website.
  • Any other personal information that you send to us.

Using Your Personal Information

Personal data means any information, alone or combined, identifying an individual. Personal data includes, but is not limited to, an individual’s: first name, last name, e-mail address, mailing address, telephone number, title, birth date, gender, occupation, customer contact information and other identifiable information.

We may use your personal information for the following:

  • Administering and managing our website and business.
  • Personalizing our website for you.
  • Sending you email notifications that you have requested.
  • Sending you our email newsletter, if you have requested it (you can inform us at any time if you no longer need the newsletter).
  • Sending you marketing communications relating to our business (you can inform us at any time if you no longer need marketing communications).
  • Dealing with inquiries and complaints made by you, relating to our website.
  • Keeping our website secure.

We will not supply your personal information to any third party for their or any other third-party.

Disclosing and Retaining Personal Information

We may disclose your personal information:

  • To the extent required to do so by law.
  • In connection with any ongoing or prospective legal proceedings.

Except as provided in this policy, we will not provide your personal information to third parties. Personal information that we process will not remain stored for longer than is necessary, for any given purpose. You may instruct us at any time not to process your personal information for marketing purposes.

Third Party Websites

Our website includes Cookies controlled by third-party websites. The cookies we utilize on our website do not store personally identifiable information. We have no control over and are not responsible for, the privacy policies and practices of third parties.


We will not collect any identifiable information about individuals, except as set out in the cookies section below or where it is and provided by them.

When you visit our Website, we use the cookies described below. A cookie is a small file of letters and numbers that we put on your computer if you agree. Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie saves to a web browser and will remain valid until its set expiration date. A session cookie, on the other hand, will expire at the end of the user session, when the web browser closes. Cookies do not contain any information that personally identifies a user, but personal information that we store about you can be associated with the information stored in and obtained from cookies.

The information that cookies collect on our Website analyze the use of our site. Cookies help guide improvements and improve the functionality of our Website. The cookies we use on our Website do not collect or store any personally identifiable information. By using our Website, you agree that we can place these types of cookies on your device.

Most browsers allow you to refuse to accept cookies—for example:

You can also delete cookies already stored on your computer—for example:

The names of the cookies that we use on our website, and the purposes for which they are in use, are set out below:

Google Analytics

This Website uses Google Analytics, a Web analytics service provided by Google, Inc. Google Analytics uses cookies to help the Website operators analyze how users use our site. Google stores anonymous information generated by the cookie on its servers.

Google will use this anonymous information for evaluating your use of the Website, compiling reports on Website activity, including the number of visitors to the Website. We use these reports to improve the way our Website works. Google may also transfer the information collected by the Google Analytics cookie to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

To opt out of Google Analytics Tracking, follow this link to get a tool to allow your browser to opt out of Google Analytics tracking:

View the Google Analytics Terms of Service.

Google AdWords

This website uses Google AdWords for targeting and remarketing.

We collect data about your activities that does not personally or directly identify you when you visit our website, the website for which we serve advertisements, or the websites and online services where we display advertisements.

We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. This information may include the content you view, the date and time that you view this content, the products you buy, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Remarketing”). We collect information about where you saw the ads we serve you and what ads you clicked on.

Users may opt out of Google’s use of cookies by visiting the Google Advertising Opt-out Page. Users may opt out of Google Analytics by visiting the Google Analytics Opt-out Page (mentioned above). Users may opt out of third-party vendor use of cookies by visiting the Network Advertising Initiative Opt-out Page:!/.

View the Google AdWords Terms of Service.


A Facebook pixel is a tiny piece of JavaScript code that we have incorporated into each of our web pages. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook. We use pixels to record information about the way visitors use our website. Information includes conversion tracking and audience targeting/retargeting.

This tool allows us to follow the actions of users after they interact with a Facebook advertisement, for example. We can record the interactions with Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. Anonymous data collection means that we cannot see the personal data of any individual user. But rather, Facebook processes this data for us and protects your information as defined in the Facebook Terms of Service.We are informing you on this matter according to our information currently. Facebook can connect the data to your Facebook account and use the data for their advertising purposes

To opt out of Facebook Pixel tracking and data collection, follow this link to change the settings on your Facebook profile:

View the Facebook Terms of Service.

Crazy Egg

We use a third-party service, Crazy Egg, to analyze and improve the use of our pages. For more information about Crazy Egg, please visit their website Crazy Egg may use cookies for one or more of the following purposes: user preference storage, A/B testing, usage pattern assessment, traffic analysis, advertisement performance assessment.

Cookies placed by Crazy Egg do not include identifying information such as name, phone number, email address or mailing credentials.

To opt out of Crazy Egg, follow the instructions to remove yourself from the data collection process:

View the Crazy Egg Terms of Service.

Contact and Information Requests

For more information about the use of cookies and how to block them, visit, (Europe), or (United States). If you have any questions or comments about our use of cookies, please contact us at

Data Protection Officer:

Data Protection Officer c/o
Ascedia, Inc.
161 S 1st St,
Milwaukee, WI 53204