Wisconsin Dept. of Tourism

Meet the New Niche Market Sites for WI Tourism

meet in wisconsin
sports wisconsin
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sports wisconsin
sports wisconsin

Consistency is key in creating a strong brand presence. Ascedia worked with the Wisconsin Department of Tourism to redesign the MeetInWisconsin.com and SportsWisconsin.com websites to improve user experience and align their look and feel with the newly redesigned TravelWisconsin.com website.

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The Ultimate Resource for Planning Meetings & Sporting Events

TravelWisconsin.com was the ultimate resource for people to find Wisconsin fun, so it was time to make MeetInWisconsin.com and SportsWisconsin.com the ultimate resource for planning meetings and sporting events in Wisconsin. By leveraging the newly developed TravelWisconsin.com CMS, Ascedia could enhance the overall site functionality and provide an easy-to-manage administrative interface without building anything from scratch.

As part of our site strategy, we made it easy for event planners to find valuable information with intuitive navigation, facility and destination search, and RFP tools. Industry partners also benefit from robust listings that feature larger imagery and related content. The CMS Partner Portal made it easier for partners to add and manage listings, while the Wisconsin Tourism could review, approve and manage RFPs. SEO build and analytics implementation provided invaluable data and insights on results to inform future enhancements.

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Major Growth for Both Sites

The numbers for MeetInWisconsin.com and SportsWisconsin.com continue to grow.

Since the site launched in August 2013, MeetInWisconsin.com saw impressive results:

  • Sessions increased 38.67%
  • Users increased 32.8%
  • Pageviews increased 115%
  • Pages/sessions increased 55%
  • Average session duration increased 11%
  • Bounce rate decreased 90%

SportsWisconsin.com has also experienced incredible success:

  • Sessions increased 7%
  • Users increased 12%
  • Pageviews increased 89%
  • Pages/session increased 78%
  • Bounce rate decreased 93%

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