Waukesha Pewaukee Convention & Visitors Bureau

Refreshed Brand, Refreshing Experience

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The Waukesha Pewaukee Convention and Visitor Bureau (WPCVB) is an economic development organization that attracts visitors in the convention, leisure and sports markets through sales, marketing, and destination development. WPCVB sought a long-term digital marketing partner to redesign their website and help communicate the unique experience their destination offers.

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A Strategic Redesign

WPCVB’s existing website needed an update, both aesthetically and technically. Through strategic planning sessions, the team created a refreshed look and feel and outlined a site structure that would enable WPCVB’s diverse audience, which includes not only leisure travelers but sports and meeting planners as well. Industry best practices were followed throughout the development of WPCVB’s digital marketing strategy, and Ascedia’s creative team reinvigorated Waukesha Pewaukee’s branding through updated imagery.

Ascedia’s team redesigned the site to ensure it was responsive for mobile users. The site’s content was reorganized and messaging was fine-tuned to ensure the organization’s mission was clear and that visitors could easily find the information they need. 

The website’s listing sections were updated to include detail pages for each business in the region and enhanced photography. Ascedia also leveraged WordPress’ flexible development capabilities to build an easy-to-use back-end so that WPCVB’s team could easily manage their updated site.

marketing results

Dramatic Results

Since the launch of the redesigned responsive site in June 2017, Waukesha Pewaukee Convention & Visitors Bureau has received positive feedback from their partners. The refreshed content and improved user experience will help promote Waukesha Pewaukee’s businesses and local attractions and drive increased travel to the area. 

In the first six weeks after launch:

  • Sessions are up 118.84%
  • Users are up 121.37%
  • Pageviews are up 126.48%
  • Pages per session are up 3.49%
  • Mobile traffic increased 175.78%

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