Elite Aesthetics Wellness Spa

A Holistic Web Experience

elite aesthetics home page
elite home page
about our staff

Dedicated to providing clients with a relaxing, rejuvenating and positive spa experience, Elite Aesthetics Wellness Spa engaged Ascedia to create an online presence that aligned with their mission and values, and reflected the quality of their products and services as Green Bay, Wisconsin’s premier spa of choice.

brand development

Responsive Brand Rejuvenation

The website redesign and launch was part of a larger rebranding campaign for Elite Aesthetics Wellness Spa. Elite wanted to provide additional content, photography and videos to enable users to virtually experience the spa before their visit and increase confidence in booking. The site also needed to meet the needs of mobile users with a responsive design and drive online bookings through clear calls-to action. It was also critical to integrate new promotions and features and keep the content fresh so that clients would keep coming back to the site – and the spa.

Ascedia designed and developed the rebranded website on an abbreviated timeline in order to launch by Black Friday, one of the biggest shopping days of the year, and support increased sales volume for gift certificates and service packages. The project sought to not only recreate the brand digitally but also implement enhanced booking and new e-commerce functionality on a tight timeline. The website also needed extensive content development to support SEO and clearly communicate the spa’s service offering, which had changed significantly since the original website’s launch. The team chose the Kentico CMS of its ease of use, robust functionality and simple administration.

graphic design

A Picture is Worth 1,000 Words

Ascedia’s creative team held an on-site photo shoot that included various shots of services and the spa environment to provide a glimpse into what clients can expect during their visit. They also took headshots of the Elite staff, which are posted on the site alongside detailed bios to help guests feel more comfortable and confident with the team.

content strategy

Content Promotion

The new site features an enhanced promotions and specials area on the home page, which can be quickly and easily updated by site administrators. Ascedia also focused on making online booking highly visible and accessible throughout the site to make it easy for visitors to purchase exclusive products and services. As part of the rebranding exercise, Elite wanted to expand their target audience to include corporate clients and couples and promote new service offerings. Ascedia assisted in optimized content development to improve search engine rankings. The site’s structure was also modified to make it easier for visitors to find the information they are looking for.

marketing analytics


Ascedia designed and developed an updated website using the Kentico CMS in just 11 weeks and was able to launch the site ahead of schedule. The new website is responsive and includes fresh imagery that is professional, clean and reflects the serenity of Elite Aesthetics Wellness Spa. The team will continue to add new features to the site and incorporate innovative marketing strategies, including a blog that highlights staff expertise while driving SEO.

Since the website redesign:

  • Site traffic increased 44% year-over-year
  • Unique visitors increased 42%
  • Pageviews increased 43%
  • Social sessions increased over 700% year-over-year, with a site record 307 sessions one month after launch