Design Specialties

One-of-a-Kind Design

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First in the industry to design fireplace doors with aluminum, Design Specialties continues its legacy as a pioneer in fireplace door design and manufacturing. Millions of homeowners and designers have come to rely on their cutting-edge designs, from custom laser-cut steel, full vision glass doors to rustic hand-finished options. Design Specialties came to Ascedia to help improve their visibility on the web with both end users and dealers.

responsive design

A Reflection of Quality

Design Specialties’ previous website did a lackluster job of showcasing the company’s innovative, quality designs. The company’s handcrafted fire place doors stand above the competition, and their website needed to clearly demonstrate the features, functions and benefits of their product collections. The visual elements of the site were a top priority to help visitors get a sense of the breadth and depth of their product offerings. It was also essential for the site to be responsive so that visitors could access the product gallery from any device, at any dealer location.


Vivid Style, Simplified Structure

Ascedia created a streamlined site design that reflected the unique artistry of Design Specialties’ skilled blacksmiths. The strategy included a simplified user experience that made it easy for users to quickly locate the information they needed, including local dealer contacts. Ascedia created a responsive site using WordPress for flexibility, enabling Design Specialties’ marketing team to quickly and easily make updates when new product collections need to be added or new dealers come on board.

Award-Winning Results

The Design Specialties redesign was met with high praise from users and dealers, who found the images inspirational and the site easy to navigate. Ascedia worked with Design Specialties to optimize the site for organic search and provided additional marketing services after launch to drive traffic to the site.

In May 2016, was honored with a Silver Communicator Award of Distinction in the Websites – Manufacturing category.