Why Landmark Chose Ascedia Again, and What We Delivered the Second Time Around

https://www.landmarkleadership.com

Industry: Healthcare Real Estate Development
Engagement: Website Redesign, Strategy & Development

Landmark Health Facilities is a national developer of outpatient medical centers, wellness facilities, and specialty healthcare environments. The organization partners with hospitals, health systems, and physician groups to deliver turnkey healthcare real estate solutions tailored to clinical outcomes and community needs.

Partnership Overview

Landmark originally partnered with Ascedia over a decade ago to design and develop its website on Kentico CMS in 2015. That platform remained stable and effective for nearly 10 years with minimal maintenance.

In 2023, Landmark re-engaged with Ascedia to lead a complete digital modernization initiative. The website needed to be mobile-friendly, analytics-enabled, and aligned with Landmark’s evolving brand, leadership vision, and growing portfolio.

Challenge

Landmark's leadership wanted a modern digital experience that accurately reflected its reputation, expanded footprint, and strategic vision. The legacy site presented mounting limitations:

• Built on an unsupported version of Kentico, hosted on aging infrastructure

• Not optimized for ADA accessibility

• No integrated analytics or traffic tracking

• Outdated content that no longer reflected Landmark’s recent growth or future direction

Solutions Delivered

Strategy & Discovery

• Conducted collaborative visioning sessions with Landmark’s founder and executive team
• Facilitated discussions with internal stakeholders to align content goals and tone
• Performed market research and peer benchmarking to inform design direction

Design & Development

• Designed a mobile-first, responsive site that reflects Landmark’s leadership in the space
• Migrated the platform to WordPress with a custom theme built for performance and longevity
• Created a scalable portfolio section with enhanced visual storytelling and flexible layouts
• Brought all designs up to ADA standards for accessibility compliance

Analytics & SEO

• Installed Google Tag Manager and GA4 for complete measurement visibility
• Deployed GA4 on the legacy site beginning in March 2023 to capture historical data
• Structured site for SEO best practices, including performance tuning and clean markup
• Hosted in Pantheon to ensure speed, scalability, and secure deployment workflows

Training & Support

• Delivered customized training and user documentation for internal editors
• Ensured Landmark’s marketing and content teams could confidently manage the platform

Results

Since the new website launched, Landmark has seen measurable improvement across key performance metrics in the first year:

Business Impact 

• 136.76% increase in contact form submissions
• 25.2% increase in returning visitors

User Engagement   

• 64.55% increase in page views
• 49.69% growth in active users
• 48.1% increase in overall engagement time

The modernized website now serves as a strategic asset that showcases Landmark’s industry leadership, communicates its brand vision, and supports business development efforts through a modern, responsive, and secure user experience.

Ongoing Value

Though Landmark manages its website in-house, Ascedia's foundational work continues to deliver long-term value:
 

• Clean, extensible WordPress codebase
• Intuitive content management system
• ADA-compliant, mobile-first design
• Marketing and analytics infrastructure in place
• Scalable foundation for new projects and portfolio growth

This engagement illustrates how strategic redevelopment can unlock visibility, performance, and brand credibility—especially for organizations with a long-standing legacy and a bold vision for the future.