A Website Platform to Support over 6,000 Products.

Project Brief.

Zurn, a leading manufacturer in engineered water solutions, had a non-responsive and unwieldy online product catalog. We turned Zurn into a seamless website experience that resulted in improved website performance and customer engagement.

Zurn desktop mockup

Client Details.

  • Organization: Zurn
  • Industry: Manufacturing

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development
  • Digital Marketing


  • Website Design in the Manufacturing category

Project Solution.

Through strategic planning sessions, we analyzed the existing site’s structure, outlined persona and user journeys. To support our findings, we reorganized Zurn’s product catalog content by each stage of the purchase journey—from first impression to nurturing.
We helped Zurn identify key performance indicators (KPIs) and a new platform & method for reporting and analytics.

Kentico EMS was implemented for its online marketing, e-commerce, content personalization, and content management capabilities. Zurn content editors can easily edit, preview and publish web pages and updates product data. 

A growing catalog of over 6000 products made content management a challenge (Zurn used a combination of Excel documents and SharePoint to manage product information and general site copy). The website required a fresh look at navigation and content hierarchy.

Integrating the Zurn product database with Kentico has saved editors considerable time. E-commerce functionality allowing visitors to purchase parts made the new product catalog extremely useful.

Project Outcomes.

Upon completion of the project, Zurn saw impressive results.

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Increase in mobile and tablet sessions

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Increase in new users

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Increase in new sessions

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Increase in overall website sessions


The new Zurn website received the Communicator Award for Website Design in the Manufacturing category.
Website Design in the Manufacturing category logo