RubinBrown

Building Topical Authority for a Leading Consulting Firm.

Project Brief.

Ascedia partnered with the accounting and professional consulting firm, RubinBrown, to improve their SEO strategies and provide recommendations for content optimization. The key focuses of the business revolved around independent ERP services, assurance, tax, entrepreneurial services, and many other integral aspects of business structure.

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Client Details.

Services Provided.

  • Strategic Planning
  • Digital Marketing
  • Application Development

Project Solution.

In order to provide the best and most comprehensive SEO support, a technical audit was performed on the website.  The key areas that were explored for optimization include:

  • Assuring proper use of title tags, meta descriptions, headings, and body copy
  • Review and identification of internal cross-linking and anchor text opportunities
  • Addressing broken links, unnessary internal redirects and page speed issues
  • Analysis of competitor behavior that identified key content gaps
  • Assessing the quality and quantity of backlinks

The digital marketing team reviewed the technical audit results and developed a customized SEO plan that utilized the following best practices:
 

  • Optimizing content for scheduled articles and blogs
  • Asserting topical authority using pillar strategies
  • Providing technical content recommendations for schema markup
  • Identifying interlinking placements

Project Outcomes.

Since partnering in mid-2024, RubinBrown has seen impressive results across key SEO metrics.  

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Increase in organic search sessions

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Increase in organic keywords captured

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Increase in referring domains

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Increase in AI Overview clicks