Landmark Healthcare Facilities

Strategic Design Elevates Landmark’s Legacy.

Project Brief.

Landmark Health Facilities is a national developer of outpatient medical centers, wellness facilities, and specialty healthcare environments. The organization partners with hospitals, health systems, and physician groups to deliver turnkey healthcare real estate solutions tailored to clinical outcomes and community needs.

Partnership Overview

Landmark originally partnered with Ascedia over a decade ago to design and develop its website on the Kentico CMS in 2015. That platform remained stable and effective for nearly 10 years with minimal maintenance.

In 2023, Landmark re-engaged with Ascedia to lead a complete digital modernization initiative. The website needed to be mobile-friendly, analytics-enabled, and aligned with Landmark’s evolving brand, leadership vision, and growing portfolio.

Landmark Healthcare Facilities desktop mockup

Client Details.

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development
  • Digital Marketing

Project Solution.

Landmark's leadership wanted a modern digital experience that accurately reflected its reputation, expanded footprint, and strategic vision. The legacy site presented mounting limitations:
  • Built on an unsupported version of Kentico, hosted on aging infrastructure
  • Not optimized for ADA accessibility
  • No integrated analytics or traffic tracking
  • Outdated content that no longer reflected Landmark’s recent growth or future direction
  • Conducted collaborative visioning sessions with Landmark’s founder and executive team
  • Facilitated discussions with internal stakeholders to align content goals and tone
  • Performed market research and peer benchmarking to inform design direction

Ascedia’s design team developed different photography treatments and layouts to showcase the best angles and attributes of each Landmark facility. Use of dramatic photography combines Landmark’s facilities with powerful language to immediately create a big impact and highlight the company’s primary value statements.

The redesigned website offers an improved experience for mobile users and allows Landmark’s sales team to use any device to showcase success stories and building information to clients and prospects.

  • Designed a mobile-first, responsive site that reflects Landmark’s leadership in the space
  • Migrated the platform to WordPress with a custom theme built for performance and longevity
  • Created a scalable portfolio section with enhanced visual storytelling and flexible layouts
  • Brought all designs up to ADA standards for accessibility compliance
Landmark’s content strategy relies on facts and figures to reinforce the company’s expertise in construction and building management.

A striking design reinforced the brand’s quality and innovation by putting the emphasis on Landmark’s key differentiators and portfolio of facilities. The design strategically incorporates content, leaving room alongside the impactful imagery for large amounts of text that would be static on screen upon load.

In addition, the following with regards to analytics and SEO were implemented: 
  • Installed Google Tag Manager and GA4 for complete measurement visibility
  • Deployed GA4 on the legacy site beginning in March 2023 to capture historical data
  • Structured site for SEO best practices, including performance tuning and clean markup
  • Hosted in Pantheon to ensure speed, scalability, and secure deployment workflows
  • Delivered customized training and user documentation for internal editors
  • Ensured Landmark’s marketing and content teams could confidently manage the platform
Landmark Healthcare Facilities homepage
Landmark Healthcare Facilities dev program page
Landmark Healthcare Facilities portfolio detail page

Project Outcomes.

Landmark’s website provides an interactive showpiece that staff members were proud to promote. It was immediately embraced by employees, who began using it as a true sales tool during cold calls and sales pitches.

Since the new website launched, Landmark has seen measurable improvement across key performance metrics in the first year:

0 %

Decrease in bounce rate

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Decrease in success story exit rates

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Increase in contact form submissions

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Increase in returning visitors

In addition to the overall business impact, user engagement has also improved: 

  • 64.55% increase in page views 
  • 49.69% growth in active users 
  • 48.1% increase in overall engagement time

Ongoing Value

The modernized website now serves as a strategic asset that showcases Landmark’s industry leadership, communicates its brand vision, and supports business development efforts through a modern, responsive, and secure user experience. Though Landmark manages its website in-house, Ascedia's foundational work continues to deliver long-term value: 

  • Clean, extensible WordPress codebase 
  • Intuitive content management system 
  • ADA-compliant, mobile-first design