Landmark Healthcare Facilities

Strategic Design Elevates Landmark’s Legacy.

Project Brief.

Landmark Healthcare Facilities is a leading full-service developer of physician office buildings and clinics, ambulatory care and surgery centers, cardiac and cancer centers, imaging centers, fitness and women’s centers and laboratories.

The Landmark website needed to showcase facilities and build a strong brand image with prospective clients. Lead generation was secondary to creating an online portfolio that reflected the complexity, stature and innovative architecture of their properties.

Landmark Healthcare Facilities desktop mockup

Client Details.

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development
  • Digital Marketing

Project Solution.

Ascedia’s design team developed different photography treatments and layouts to showcase the best angles and attributes of each Landmark facility. Use of dramatic photography combines Landmark’s facilities with powerful language to immediately create a big impact and highlight the company’s primary value statements.

The redesigned website offers an improved experience for mobile users and allows Landmark’s sales team to use any device to showcase success stories and building information to clients and prospects.

Landmark’s content strategy relies on facts and figures to reinforce the company’s expertise in construction and building management.

A striking design reinforced the brand’s quality and innovation by putting the emphasis on Landmark’s key differentiators and portfolio of facilities. The design strategically incorporates content, leaving room alongside the impactful imagery for large amounts of text that would be static on screen upon load.
Landmark Healthcare Facilities homepage
Landmark Healthcare Facilities dev program page
Landmark Healthcare Facilities portfolio detail page

Project Outcomes.

Landmark’s website provides an interactive showpiece that staff members were proud to promote. It was immediately embraced by employees, who began using it as a true sales tool during cold calls and sales pitches.

Shortly after launch, the redesigned website earned quite a boost in results: 
  • 4x Increase in New VIsitors
  • 2+ minute website engagement

0 %

Decrease in bounce rate

0 %

Decrease in success story exit rates