Lakeside Manufacturing

Manufacturing Digital Transformation.

Project Brief.

Lakeside Manufacturing is a leading producer of mobile transport, storage, and serving equipment for food service, healthcare, and industrial environments. With a portfolio that spans carts, dispensers, cabinets, and custom-built solutions, the brand serves a wide range of industries where durability and precision matter.

The Lakeside family of websites includes a corporate hub, four multisite instances, and sibling brand properties—each with its own product architecture and strategic audience.

Lakeside Manufacturing Redesign

Client Details.

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development
  • Digital Marketing

Project Solution.

Since 2023, Ascedia has partnered with Lakeside to lead a digital transformation effort spanning design, technical architecture, and ongoing support across multiple brand divisions. Our work includes:

  • Full redesign and build of three divisional websites (Foodservice, Healthcare, Industrial)
  • WordPress + WooCommerce implementation customized for manufacturing workflows
  • Integration with Plytix PIM for centralized product data management
  • Reorganization of product hierarchy and attribute-based search
  • Strategic roadmap for multisite management and content governance
  • GTM/GA4 configuration for clean analytics and lead attribution
  • Long-term technical and strategic support for marketing and IT teams

 

Lakeside Manufacturing had inherited a disconnected, underperforming web presence from multiple prior vendors. The product catalog was fragmented across internal tools, and teams struggled to maintain content consistency, launch new products, or support customer questions with accurate technical details. Other challenges included:

  • Outdated site architecture and design not optimized for mobile
  • Frequent outages and performance issues
  • No centralized product management or marketing system
  • Difficult-to-navigate document library
  • Inconsistent data across sales, marketing, and customer service
  • Complex plugin sprawl, legacy code, and unresolved licensing issues
  • No visibility into digital performance due to broken analytics
The redesigned platform gives Lakeside a solid, scalable digital foundation—one that supports day-to-day marketing activity, simplifies internal workflows, and presents a professional, mobile-friendly experience for buyers across industries. Ascedia continues to serve as a strategic partner, supporting site growth, analytics, and cross-brand alignment as the company scales.
Results (Aug 2024 – Mar 2025 vs. Aug 2023 – Mar 2024)
  • 8% increase in total sitewide engagement
  • 3% increase in homepage engagement
  • 8% increase in average engagement across the top 20 pages
  • 42% increase in mobile user engagement
  • 5–10% growth in returning visitor rate
  • 7% increase in views per user on top product pages
  • 65% reduction in time to update product information
  • 22% increase in qualified lead conversions
  • 90% of product updates are now handled by marketing without IT support
  • 6 seconds average engagement in the new document library
  • Significant decrease in support calls related to product detail questions
  • Zero performance issues or downtime since the launch
  • Elimination of channel-level product inconsistencies
  • Deeper user journeys into subcategory content (e.g., “heavy-duty utility carts”)
Lakeside screenshots

Project Outcomes.

Ascedia built a custom solution tailored to Lakeside’s organizational structure, product complexity, and internal workflows. Our approach focused on both user experience and long-term maintainability. Key solutions included:
  • Conducted extensive stakeholder discovery across departments and end users
  • Led a 25+ iteration design process to optimize site structure and usability
  • Rebuilt the site using WordPress + WooCommerce with clean architecture and codebase
  • Integrated Plytix PIM to unify product data across brands and platforms
  • Designed a scalable taxonomy with product families, attributes, and related resources
  • Created a dynamic document library with advanced filtering and search
  • Implemented product comparison tools and attribute-based filtering
  • Reimplemented GTM/GA4 for event tracking, goal funnels, and clean attribution
  • Delivered responsive front-end optimized for mobile product exploration
  • Trained content managers to manage product updates independently

 

0 %

Increase in total sitewide engagement

0 %

Increase in mobile user engagement

0 %

reducation in time to update product information

0 %

Performance issues or downtime since launch