GE HealthCare Command Center

Building a Platform That Performs.

Project Brief.

The GE HealthCare Command Center product line had outgrown the limitations of the broader corporate website, prompting the need for a dedicated digital platform. The team faced challenges including lack of brand distinction, publishing constraints within the corporate CMS, complex compliance workflows, limited support for rich media and gated content, and inadequate lead capture tools.  This initiative aimed to establish a standalone presence that could accelerate content delivery, support marketing and sales, and scale with global demand, all while remaining compliant with GE HealthCare’s brand, legal, and IT standards.

A laptop with the GE HealthCare Command Center homepage

Client Details.

  • Organization: GE HealthCare Command Center
  • Industry: Healthcare

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development
  • Digital Marketing

Project Solution.

  • Custom creative direction and UX design system to establish a distinct identity for Command Center
  • Built flexible UX blocks and components to support evolving content types
  • Developed a scalable front-end design system that reflects GE HealthCare’s brand while supporting innovation storytelling
  • Ongoing campaign support and landing page design
  • Custom HubSpot implementation with Podcast, Video Series, and Events functionality
  • Multilingual configuration and scalable global content framewor
  • Structured SEO and content strategy focused on clinical outcomes and leadership themes
  • Video and research asset integration to support thought leadership
  • Gated content and lead capture workflows routed to sales teams
  • Marketing automation setup for email campaigns and lead nurturing
  • GA4 and Looker Studio dashboards for ongoing performance visibility

Project Outcomes.

  • Significant increases in traffic, engagement, and high-value leads
  • Consistent lead generation from C-suite and clinical decision-makers
  • Platform recognized internally as one of GE HealthCare’s top-performing web properties
  • Supports ongoing global campaigns, PR launches, and internal innovation showcases
  • Viewed as a model for speed, flexibility, and digital performance within GE HealthCare