Catholic Financial Life

An Insurance Website with a Personal Touch.

Project Brief.

Choosing and managing life insurance can be overwhelming and intimidating. Catholic Financial Life (CFL), a non-profit financial services group, set out to change that by making insurance personal. Find out how Ascedia helped turn their website from an info hub to an engaged online community, all while improving operational efficiencies.

Catholic Financial Life desktop mockup

Client Details.

  • Organization: Catholic Financial Life
  • Industry: Finance & Banking

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development
  • Digital Marketing

Project Solution.

With the improved UX/UI, customers find what they need faster. CFL's staff saw a reduction in calls for inquiries like "what's my coverage status?"


Financial reps enjoy a responsive website; they can bring tablets to client appointments and create online accounts on the spot, reducing paperwork and reducing bottlenecks.

CFL can confidently say they make insurance personal.  A new Prayer Network allows users to post intentions and join nearly 143,000 CFL members in prayer. Intentions can be escalated to the Pope's Worldwide Prayer Network.
Kentico was chosen for its scalability. Catholic Financial Life's new website is just a piece of an even bigger digital marketing vision. HubSpot will flex to future efforts, like email marketing automation.

The inclusion of a Prayer Network engages Catholic Financial Life's community. We used form and API functionality to integrate Kentico with the Pope's Worldwide Prayer Network.

Lastly, Kentico's account functionality was utilized to create a secure client portal using two-factor authentication.

Project Outcomes.

CFL saw immediate and impactful results following the completion of their website redesign including: 
  • 5000 live event interactions
  • 1,200 Find a Rep lead clicks

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Increase in website traffic from 2022 to 2023

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Engagement rate from organic searches

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Increase in new accounts