Carroll University

How A New Website Increased Enrollments .

Project Brief.

Carroll University, a private liberal arts university in Wisconsin, needed a website to drive enrollment, support current students and boost alumni engagement. Ascedia delivered an award-winning website that boosted Carroll's numbers.

Despite having three clear target audiences (prospective students, current students, and alumni), Carroll did not have clear website user journeys for each group. They had an overwhelming volume of content, and visitors would get lost in a maze of links with no way to navigate back. Carroll also struggled with website management. Different departments owned and managed their own content, which resulted in a disparate brand experience across the site. Lastly, they needed a way to capture leads in a single system.

Carroll University mobile mockup

Client Details.

Services Provided.

  • Strategic Planning
  • Experience Design
  • Application Development


  • Kentico Education and Career Site of the Year

Project Solution.

Ascedia defined user personas and organized all of Carroll’s web content into clear user journeys. To ensure visitors were only served relevant information we developed navigational paths based on the persona accessing the website, starting with the home page which clearly labeled each persona’s starting point.  
Knowing that Carroll had multiple web administrators, moved them to Kentico EMS for its intuitive and customizable features. Every administrator can drag-and-drop template widgets to build new pages, maintaining a consistent user experience across the website. Kentico EMS also easily integrated with several third-party tools that school administrators wanted to continue utilizing. 
Ascedia developed Carroll University's website's design and layouts according to WCAG AA Compliance standards, which is paramount in the higher education industry.
Ascedia provided Carroll's marketing team the tools to succeed, with a comprehensive training guide for new users and tips to troubleshoot common issues. 

Project Outcomes.

The new website was built using Kentico and was selected for its intuitive and customizable features and its ability to easily integrate with third-party tools needed by the university.

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Enrollment Applications

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Academic page views up

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Organic traffic up

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Resource downloads up


Ascedia won the Kentico Education and Career Site of the Year in 2017 for Carroll University.