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5 Takeaways from the Notre Dame CMO Summit

notre dame cmo summit

By Chris Remington

The University of Notre Dame’s Mendoza College of Business recently held a CMO Summit on campus. The event brought together chief marketing officers including Linda Boff of GE, Seth Farbman of Spotify and Denise Karkos of TD Ameritrade among others who shared stories and advice from their years in the marketing trenches. The two-day event was attended by marketing professionals, agency leaders and Notre Dame alumni from across the country.

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Does Your Brand’s Voice Stand Out?

brand voice

By Nikki Kowbel

Brand voice is what separates your company from the competition. The content you produce is typically all about WHAT you do; brand voice communicates who you are, WHY you do what you do, and what you’re like to work with.

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