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Ascedia Wins Silver Davey Award for AOPA Mobile App

Authenticity: The Key to Destination Marketing

tourism blog post

By Amy Paul

It’s always a treat to hear Roger Brooks speak, and his keynote at this year’s Wisconsin Fall Tourism Conference was no exception. Brooks specializes in travel and tourism branding and marketing and is one of the most recognized experts in the tourism industry. In his presentation, he focused on the role authenticity plays in destination marketing and outlined what it means to be authentic, shared why most tourism advertising is ineffective, and offered tips to successfully market your destination effectively. 

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6 Reasons To Work With a Digital Marketing Agency

outsourcing digital agency

By Kristen Davis

At this point in the year, you and your marketing department are likely completely immersed in 2018 planning. Ideally, you’re working closely with your traditional and digital marketing agencies to leverage their insights and ideas. And at some point during the process you may stop and think, “Why am I paying an agency instead of hiring more people to join my marketing team?” It’s a question that has likely crossed the minds of the majority of Marketing Directors out there, and with good reason. Assuming you believe in the power of marketing, you are making a solid investment in it. Let’s take a look at the benefits of working with a digital marketing agency instead of increasing your internal team.

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Make Your Site or Mobile App Smarter with Machine Learning APIs

microsoft cognitive services

By Emily Hughes

I had the opportunity to attend Microsoft Build this year, and one thing that stood out to me was the variety of machine learning APIs (known as Microsoft Cognitive Services) that Microsoft has been releasing. And it's not just Microsoft: other big players such as Google, IBM, and Amazon have also been putting out specialized, pre-trained machine learning APIs that can perform various tasks. But what exactly is machine learning, and why should you care?

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Oreo: Android's Sweet New OS

android 8 oreo

By Jason Kufrin

Android 8.0 (aka Oreo) is the native OS running on Google's Pixel 2 and Pixel 2 XL, and can now be downloaded on select devices as well. So what's new about Oreo that makes it worth an upgrade? Let's take a look.

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