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3 Things Writing Novels Taught Me About Writing Code

Four Micro-Moments Your Digital Marketing Strategy May Miss

micro-moments marketing

By Jackie Burhans

Mobile has hijacked the traditional sales funnel: No longer does a user journey consist of one or two visits to your site that culminate in a solid conversion. Your visitors are looking at their mobile devices 150 times a day on average (Kleiner Perkins Caufeld & Byers, 2013 Internet Trends Report) and spending just over a minute each session (Flurry Analytics, Comscore, Q4 2014). These are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.

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Does Your WordPress Site Need an Update?

wordpress logo

By Ascedia

You remembered to turn your clocks back and change your fire alarm batteries... but did you remember to update your WordPress site? The latest version of WordPress, 4.6.1, was released primarily as a security and maintenance update.

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Hey User, What Do You Think? 4 Tips For On-Site Surveys

website user survey

By Luanne Wojciechowski

Do you have questions you want to ask your website customers? Why not ask them yourself? There are numerous tools for site surveys that enable marketing teams to gather both quantitative and qualitative data right from the source. Over the past year, we’ve collected over 300,000 survey responses on behalf of our clients and have learned some best practices along the way. Here are four tips for creating surveys and integrating the insights into your overall web strategy.

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Join Us for the November Kentico User Group Meeting

kentico ascedia seminar

By Ascedia

Tags: events

Did you miss out on Kentico’s 404 Conference? Here’s the next best thing to being there. Brent Kaufman of Ascedia and Nieko Giuliani of Skyline Technologies are attending the conference and will report back with the latest from Kentico.

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Social Ad Budget Tip: Optimize Your Landing Pages

search engine optimization

By Diane Charno

Testing and tracking is very important, but part of that process is monitoring those tests and campaigns for results and insights, and then tweaking your strategy to improve results. It’s important to not only optimize your social ads but to consider the full user journey which includes your website landing pages.

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