We've Asceen Things You Wouldn't Believe.

Facebook Boosted Posts vs. Ads: What’s the Difference?

Creating Tailored B2B Digital Marketing Campaigns

b2b advertising strategy

By Colleen Bielinski

In April, I attended the HERO Conference, which focused specifically on paid digital advertising. Since Ascedia works with so many B2B clients, I was excited to attend the “B2B Super Session,” where speakers focused on how digital marketing for B2B differs from B2C and shared their tips on optimizing LinkedIn advertising for that audience. Julie Friedman Bacchini, President of Neptune Moon LLC, spoke about reaching the ideal B2B prospect and A.J. Wilcox, Founder of B2Linked, shared his LinkedIn advertising expertise with the group. Here are some takeaways from that session.

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SEO and PPC: Better Together

seo and ppc

By Colleen Bielinski

Tags: ppc seo

I recently had the pleasure of attending HEROConf 2017, a Pay-Per-Click (PPC) conference that covers a variety of topics related to digital paid media. There was a fantastic group of speakers covering local PPC advertising strategies, optimizing for mobile, tracking attribution, dynamic search ads, Excel hacks for PPC and much more. We also got a glimpse behind the scenes of the big players through representatives from Google, Bing and Facebook. This focus on one specific piece of the digital advertising industry helped us dig in deeper to address issues in more detail.

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Ascedia Named Top Workplace for Third Consecutive Year

top workplaces 2017

By Nikki Kowbel

Tags: awards

Ascedia has been awarded a 2017 Top Workplaces in Wisconsin honor by the Milwaukee Journal Sentinel for three years running. In its third year of eligibility, the agency moved up four places and ranked 62 out of 75 winners in the 2017 Top Small Workplaces category. 

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