Google Partners Connect: May 2016

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On May 4, 2016, Ascedia hosted an exclusive Google Partners Connect event. Experts from Ascedia and Google provided a high-level overview of the ways Google can help your business generate more leads and “get found” on the Internet. 

The presentation emphasized the importance of winning “micro-moments” by being present when potential customers are looking to engage. (As we've seen, this is a huge opportunity for travel & tourism organizations.) Find opportunities to be helpful when people have a want or a need by providing helpful information. To win micro-moments, your company must:

  • Be There
  • Be Useful
  • Be Accountable

There are many ways to expand your online presence through smarter insights, and Google highlighted ten critical methods during the event. To recap:

  1. Be found across Google (don’t forget about your business listing and maps!)
  2. Make it easy for customers to connect (particularly from mobile devices)
  3. Connect at the moments that matter with AdWords
  4. Use Ad Extensions to stand out
  5. Manage your online reviews, as they are one of the most trusted content sources
  6. Be found across the Internet - Google Display Network can help!
  7. Advertise when you need it most – pay attention to the timing of your ads
  8. Be found for product searches
  9. Reconnect with your prospects through Customer Match and Remarketing
  10. Manage to your targets and pay close attention to the data

Click here to view the presentation in its entirety. If you have any follow-up questions or want to discuss how to make these methodologies work for your business, we’re here to help!

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