Easy Tips to Increase Your Organic Traffic

organic SEO

Organic traffic comes from visitors finding your website through unpaid searches on search engines like Google.  

It sounds easy. Someone looking for your product or service types a phrase into the search box and your website pops up… but unfortunately, it’s not always that simple.

There is a lot of competition for those top spots on Google. Unless you have an active strategy to rank on key phrases, chances are good that you aren't ranking.

What can you do?

SET UP A SEARCH CONSOLE ACCOUNT

Well, first - you can identify when your website is popping up in search results. If you haven't set up a Search Console account for your website, it is time. Search Console is a no-charge service by Google for webmasters. It allows webmasters to check indexing status and optimize the visibility of your website. I find it to be one of the most powerful tools for understanding your website's organic traffic.

Once you sign up, it might take a day or two for Google to aggregate data on your website and send it to your account. When the data begins to register, you'll have real-time information at your fingertips that you can use to build your SEO strategy.

Just a note: The longer your website has been around, the more information you will have access to.

USE THE DATA TO IMPROVE YOUR TRAFFIC

Here's a quick exercise to start utilizing this data to improve your organic traffic:

To understand when your website is popping up in search results, click "Search Analytics" from your Dashboard in Search Console. Then check the boxes for Clicks, Impressions and Position. On the next line, select Queries. Filtered data will emerge.

Queries will show the phrase a web user entered to have Google pull your website into the search results.

Position will show you how relevant Google considers your website to the query.

Impressions shows how many times Google put your website into search results for that term.

Clicks will tell you how many times Google pulled you into the search results and how many times a web user clicked through on that term.

This is exactly the kind of information you need to know to be competitive in organic search results.

BREAK DOWN THE DATA

Now, let's unpack all of these data points to understand exactly what you are looking at.

Browse through the queries, which are a collection of branded and non-branded terms. Non-branded terms are ways to get more organic traffic from users who aren’t familiar with your brand. Generally, non-branded are more valuable, but are harder to rank on. Branded terms drive traffic that is already familiar with your brand, who are searching for the name of your company rather than a search for your product or service. Branded terms should be easy for your website to rank on, but they probably aren't driving a lot of new traffic. Even through these terms might not be driving the bulk of new traffic, you want to keep an eye on branded terms to ensure your competition isn’t edging into your branded space.

The position of your query is important to understand. It is a relevancy score assigned to the content of your website. If you see a query that is central to your website's main products or services, you will want to see a low position. If you see a high position, you are going to have to get more aggressive with that particular page.

Impressions and Clicks are my favorite data points. You can see how many times Google offered up your website and on what query. Then, you can see how many times someone saw this and how many times the web user clicked through to your site. 

If you see the impressions are drastically higher than the clicks, you will want to check it out. Click on the Quick Reference box located next to the query and see what the web user saw.

When viewing the search results page, you should ask yourself: What websites are your competition for this search query? Who else is ranking?

Then, look at the way your website is listed in the search results. Does the title make sense with the description? Is the description descriptive of your products or service? Does it make you want to click?

If you answered no to any of these questions, it's time to review your page structure on your website. Update the title of your page (called a meta title). Update the description of your page (called the meta description. Add an action word at the beginning of your meta description to create urgency. Include the search query term in both your title and description to become even more relent on that search result.

This is an easy way to get started optimizing your website for Google. This is one small part of a strategic SEO approach, but it is a great place to begin experimenting. It's important to note that SEO builds up over time. You may not see huge results immediately, but as they begin to roll in you'll be glad you dedicated your time.

Need help getting started? Contact our team!