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When To Follow the Latest Digital Marketing Trends

HTTPS: Five Months to Mandatory


By Ascedia

Since 2015, the search provider has prioritized HTTPS pages to protect users from cyber attacks. Google started by downranking pages using HTTP and, over time, began labeling HTTP sites with user login or payment features as “Not Secure.” Starting in July 2018, they’ll be taking another big step in their mission to promote web security. All websites that use HTTP URLs will have a “Not Secure” label in the Chrome address bar regardless of page content.

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How To Optimize Your Content for Voice Search

voice search

By Nikki Kowbel

With an increase in mobile device usage and the surge in voice-controlled smart speakers, voice search should be on every marketer’s radar. Users are forgoing the keyboard and asking their devices questions in natural language, from “what will the weather be like tomorrow?” to “what are the best burger restaurants near me?” These devices are changing the way people listen to music, plan their days, and even the way they gather information. Voice search gives users a single answer rather than several pages of search results, so it’s important to take steps to help your brand be that single answer.

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How the Facebook Algorithm Change Will Affect Your Brand

facebook algorithm update

By Nikki Kowbel

Tags: social media

Facebook’s recent algorithm change was designed to restore the social network’s emphasis on personal connection, effectively deprioritizing branded content in favor of more baby pictures and what people are eating for lunch. What does this mean for your marketing content?

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Is Your Data Ready for Omnichannel?

omnichannel marketing

By Nick Rudich

Omnichannel isn’t just the latest in a string of buzzwords - it’s a way of life, and it’s one that most of us are already living. In the world of digital marketing, it refers to a multi-channel approach that creates an integrated customer experience across platforms. 

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What Is GDPR… And Is My Website Compliant?

gdpr compliance

By Ascedia

Effective May 25, 2018, the GDPR regulation impacts any institution anywhere in the world - regardless of where it is located - that offers goods and services to any European citizen or tracks their online behavior. GDPR affects all areas of your business, but your website plays a big role in compliance. Here are some highlights of the regulation and how you can work toward compliance.

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The Latest and Greatest? When To Upgrade Your CMS


By Jessica Knaak

When a new version of a content management system (CMS) is released, many organizations delay upgrading to the latest edition because their team is comfortable using their existing system (and why spend money on “fixing” something that isn’t broken, or adding new features you don’t currently need?). If this goes on long enough, you might find yourself multiple versions behind, which can have a significant impact on the health of your website. Here's how to know when it's time to upgrade.

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Digital Marketing Trends in 2018: Our Predictions

digital marketing predictions

By Nikki Kowbel

We asked our team to make their predictions of the most significant digital marketing trends for 2018, and some recurring themes popped up. Now’s the time to start thinking about how these technologies could impact your business in the coming year (and beyond!)…

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