We've Asceen Things You Wouldn't Believe.

Lessons from Preparing a Website Privacy Policy for GDPR

What’s the Deal with Google Meta Description Length?

By Rob Browning

At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets. We weren't alone. In December 2017, Google officially confirmed this change. This adjustment was to give users more useful and descriptive information. Google lengthened their descriptions to about 300-320 characters from the traditional 150-170 characters. 

Search Engine Optimization (SEO) professionals, like us, took immediate action. Longer descriptions meant more opportunity for optimization. 

Read More