Meet the Ascedian: Caitlin Thomson

caitlin thomson junior digital strategist

What makes Ascedia special? Our people! Every week, we'll introduce you to a member of our team so you can get to know us a little better.

NAME AND TITLE

Caitlin Thomson – Junior Digital Strategist

MY TYPICAL WORKDAY

My career path was truly kind of an accident. I started college studying Chemistry, deciding between emphasizing in biochemistry & forensics – soon I realized that chemistry and I did not have chemistry. I had taken a business class and had decided that the major would be unspecific enough to give me time to figure out what I wanted to do. From there I fell in love with advertising and marketing – specifically sports marketing. Once I figured out that not only were sports marketing jobs difficult to come by, but they were also not always the best environment, I turned to looking at agency opportunities. My first job at an agency was more sales focused, which I knew was a foot in the door. After another individual left the company, I was the only person who had the knowledge and experience to take over! From there, I learned that I really loved living in the digital strategy world – and the rest is history!

HOW I CHOSE MY CAREER PATH

As you will see in my next answer, I have a strong affinity to the people around me. While I started my career focusing on marketing, research and strategy, in the end I started focusing on the people around me and how to help them grow. Over time, that has led me to focus on leading Ascedia and empowering our employees to do great things.

MY FAVORITE THING ABOUT WORKING AT ASCEDIA

When I first came in for an interview, it was an extremely welcoming atmosphere and had a laid-back quality – there also seems to be a good sense of work-life balance.

EDUCATION

UW-Platteville – majored in Business Administration with an emphasis in Sales and Marketing Communications and minor in Political Science

HIGH SCHOOL MASCOT

Norseman (my hometown is primarily Norwegian)

FIRST JOB

Concession stand worker at the local pool

BEST PIECE OF CAREER/PROFESSIONAL ADVICE I'VE RECEIVED

Probably the best thing someone has ever told me was, "Don’t be afraid to do what you don’t know.” In essence, even if you don’t know how to do something, you are smart enough to figure it out and excel in that. It’s tough to do because you sometimes feel like you are floundering in life – but so far it has kind of worked for me... I just can’t overthink things.

PERSONAL HERO

I would say both my parents are who I aspire to be, each for different qualities – my mom for her strength, her realistic attitude about life, and how she has no fear to truly do what she feels for the most part, and my dad for his ability to make very passionate arguments and his knowledge in nearly every trivia topic imaginable. He is a walking encyclopedia!

FAVORITE MILWAUKEE HANGOUT

I am totally new to the city for the most part, but came here a lot growing up and spent a ton of time at Miller Park.

LAST BOOK READ

I listen to books more than read them now unfortunately, but I am very into historical fiction with dueling / weaving storylines of the past and present – the juxtaposition of the timelines has always kept me interested, especially when listening.

FAMILY

I am an only child, who grew up with dogs as my siblings – we almost always had two, sometimes even three! My fiancĂ© and I also have a little bundle of energy – our rat terrier/mini pincher mix, Lannie.

WHAT I DO IN MY SPARE TIME

I enjoy working out, spending time catching up on all my favorite TV shows and being outdoors.

SECRET TALENT

Might not be much of a secret, but I am a pretty good track athlete even a couple years out of doing it competitively. Can still high jump and hurdle pretty well!

MOST MEANINGFUL ACCOMPLISHMENT

Probably becoming an NCAA All-American, even though I didn’t consider it as huge of an accomplishment then as I do now. I had been competing in track and field since I was in third grade, so it was a big achievement that had a really long build-up to it and took lots of work!