Authority: The Key Performance Indicator for Your Domain

domain authority

Do you know your brand’s domain authority? Domain authority is like getting a wellness checkup for your website. It indicates your domain’s reputation across the web and how well your site can rank in search engines. If you don’t know your site’s domain authority, head over to Moz and give it a quick look. How does it compare to your competitors’ websites? Check their scores too. Record these numbers and revisit them over time.

HOW IS DOMAIN AUTHORITY MEASURED?

Domain authority is a score that incorporates a domain’s linking profile, the age of the domain and other factors to determine its “digital reputation”. The score is a 1-100 logarithmic scale; the difference between 80 and 90 is much greater than the difference between 10 and 20. 

WHAT IF I HAVE A POOR DOMAIN SCORE?

If you find your domain score is poor compared to your competitors, it’s important to understand why and begin taking the steps necessary to fix it. The best way to influence domain authority is by improving the link profile of your domain. 

HOW DO I IMPROVE MY SITE'S LINK PROFILE?

The best way to get high authority links to a site is by providing useful, high quality content. Naturally, related websites will link to this content for their visitors. The most linked-to content is high quality blog posts, infographics, white papers, videos and images. In the beginning, it is OK to reach out to website owners and ask them to link to your content. 

IT WILL FLUCTUATE

As Google and other search engines update algorithms, your domain authority will flex. If your domain authority experiences a significant change, it is likely competitive domains experienced the same effect. Always look at domain authority comparatively. Domain authority is calculated over time. Improvements may take several weeks. Be patient!

For help digging into your domain authority, contact our team!