Business Development Professional / Director of Client Strategy

Position Objectives

  • Strategically grow our client portfolio by leveraging the agency’s relevant experience to selectively prospect and pitch new business in the B2B manufacturing, travel & tourism and education categories. Secondarily, grow portfolio strength in B2C categories
  • Position us as the go-to digital agency, known for driving business impact for clients within these categories
  • Secure large-scale projects and retained engagements in the scope of website development (Sitecore / Kentico / Custom .NET) and digital marketing (strategy, research, digital advertising, and search)
  • Drive top-line revenue sales, with one engagement closed within the first six months (sales goal to be established)

Resources Necessary for the Business Development Role

  • Vice President of Professional Services: Time, input, full agency endorsement of position and process 
  • Staff Support: Sales Team, Account Management, Strategic Planning, Research, Creative, Design, Project Management and Agency Marketing resources available
  • Budget: To secure the resources necessary to be effective (based on the strategic sales plan)

Key Responsibilities In Order of Priority

  • Proactive Prospecting/Lead Generation: Develop a personal plan to systematically target, attack and convert high quality prospects. Personal plan to align with the agency’s strategic sales plan.
  • Network with potential clients at trade and industry events. 
  • Competitive Reviews/RFPs: Analyze and respond to relevant and appropriate RFPs. Lead the team through the pitch process and presentation. (You will not be pitching alone.)
  • Marketing & PR: Provide insights and contribute content (blog posts, social media posts, etc.) to the Marketing/PR team enabling them to merchandise our strengths and resources through a program to “warm up the market”

Character/Personality Requirements and Expectations

  • Proven track record of securing new business meetings; can articulate step-by-step how you’ll do it
  • Ability to have strategic, peer-level conversations with senior client decision makers
  • Natural at “networking with a purpose”
  • Can generate leads with a focus on conversion
  • Ability to develop a distinct POV on a client’s new business brief
  • Grit: entrepreneurially spirited, passionate, resourceful, motivated, hardworking, committed
  • Emotionally intelligent: mature, self-aware, confident yet humble
  • Travel and some off-hours work required

Experience Requirements/Qualifications

  • Bachelor’s degree in Business or Marketing
  • Minimum of 3 years’ experience in the agency business, with a proven record of growing accounts
  • Minimum of 3 years’ experience directly involved in new business reviews, with a proven record of helping agencies win business
  • Direct experience in digital strategy


  • Medical/Dental/Vision Insurance
  • Health Savings Account Available
  • Flexible Spending Account Available
  • 401(k) Program
  • Casual Dress
  • Fun, friendly co-workers
  • Occasional telecommuting allowed
  • Regular company social events and happy hours

How to Apply

Applicants must provide a cover letter, one-page resume, compensation history and a description of your business development approach to be considered for this position.

Ascedia Careers
Ascedia Careers