Digital Leaders, Not Followers.

The pace at which our digital world is transforming can be overwhelming. To keep up, it’s about organizing low from high digital priorities and deciding which internet marketing strategies are imperative to your company’s competitive advantage and bottom line. That’s where we come in.

Strategy Services

Strategy Services

  • Business Review & Analysis
  • Goal Setting & Metrics Definition
  • Competitive Analysis
  • User Research & Persona Development
  • Content Strategy & Digital Marketing Plan
  • Systems & Technology Assessment

Business Analysis

No one knows your business better than you do – but as your partner, we become advocates for you and your brand in the digital space. We take a holistic approach to ensure that your digital strategy aligns with your business goals and marketing plan. In stakeholder interviews, we take a deep dive into your business, from overall objectives and sales strategies to internal processes and marketing initiatives. From there, we’ll define Key Performance Indicators (KPIs), establish site goals and features, and develop a conversion funnel that will drive the right behavior from your site visitors.

Account & Project Management Strategy

Every project needs a plan, and we establish team roles and responsibilities early in the strategy process. We start with a full understanding of your goals, requirements and desired features and use this to define project scope. You will be assigned a dedicated account team who will establish timelines, define key milestones and outline deliverables. Our agile approach to project management gives you greater visibility into the project and allows us to easily adapt and make adjustments.

Digital Marketing Analysis & Audit

Even if it’s not broken, it can still be improved. First, we benchmark your current digital marketing presence and work with your team to determine what’s working and what’s not through a complete review of your existing digital marketing strategy. Combined with competitor analysis, this audit allows us to uncover opportunities for usability enhancements, new features and improved content.

User Experience Planning

How well do you really know your site visitors? Within each audience lies a wide range of personalities and diverse segments, so it’s easy to be overwhelmed trying to anticipate their needs and usage patterns. To improve user experience, we develop personas and create user journey maps to plan the features and functionality that will be most useful. User testing plays a big role in a successful site launch, uncovering potential pain points and usability issues. We recruit test subjects that align with your target demographic and conduct testing on wireframes and active sites.

Content Strategy

Content is key in attracting the right audience to your site – and keeping them engaged. Our content strategy begins with a review of your current assets and their usage, which helps determine where new or updated content is needed. Then, we develop an online marketing strategy that will optimize content for conversions by increasing awareness, generating inquiries and creating an ideal path for each audience. Our marketing services team can provide ongoing content services, including copywriting, email marketing and keyword research, to continually enhance your site results.

Systems & Technology Assessment

Once your site requirements are defined, we begin evaluating Content Management Systems (CMS) and weighing their pros and cons to find the right tool for the job. We start with your existing site configuration to validate whether it meets your current and future needs. If not, we assess alternative options that are easy to use, support the defined requirements and are scalable for future development. Ascedia provides behind-the-scenes administrative CMS tours so you are comfortable with your choice, and provide full access to content and code so you are confident moving forward after launch.

Ongoing Strategic Services

Ongoing Strategic Services

Strategy doesn’t end when site development begins (or when a site goes live). As your long-term partner, Ascedia provides continual optimization services to ensure that your site is attracting the right traffic and driving conversions. We conduct multivariate testing and user testing and generate reports that guide improvements. Our team stays in tune with the latest technology and marketing trends and strategically implements the relevant updates into your SEO, advertising, social and email campaigns. We track your competition and keep you one step ahead, while conducting periodic opportunity analysis to find new ways to stand out.