Optimize

Unique. Targeted. Insightful.

We like to approach site optimization and promotion holistically – customizing our recommendations based on your business goals and website’s needs. By doing this, we can see the big picture rather than solely focusing on a single source of traffic. The way business is done on the Internet is constantly evolving and Ascedia helps you stay on top of new developments.

optimization services

Optimization Services

data analysis

Data Analysis

Without proper measurement, you can’t apply learnings, address issues or improve your results. We use web analytics to gain insight into exactly how users interact with your site: when, how often, where they’re going and what they’re doing when they get there. From here, we can optimize your online marketing strategy. Continuous monitoring of each and every campaign keeps us in tune and on target to turn these insights into action. We uncover areas of improvement for your site that help strengthen your brand, differentiate your products and overall, boost your return on investment.

user testing

Testing

Digital strategy is not just about listening to the voice of the customer in the very beginning. It’s about sustaining a relationship with your customer and putting testing into practice throughout every stage of a web project. We reach out to your target demographic and/or current users via usability tests and surveys to get real-time feedback. In other instances, we test design and functionality elements of your site with existing visitors to determine opportunities to optimize for usability and conversions. Our practice includes prototype and usability testing, A/B and multivariate testing, and 508 and accessibility testing. We also use other tools like heat maps, user testing and other interactive studies to optimize for SEO and PPC.

search engine optimization engine

Search Engine Optimization (SEO)

Our team of SEO experts tracks the latest search engine updates, algorithms, best practices and search engine strategies, making Ascedia well equipped to help your company navigate the often challenging SEO terrain. Keeping these critical components in mind, we make sure your site, blog, social presence – you name it – use relevant keywords for optimal search performance. Entrepreneurial start-up or global brand, we partner with a broad spectrum of clients and work together to gain solid real estate in the search results. We are a Google Partner Agency with certified experts on staff and direct access to Google advisors.

digital advertising

Digital Advertising

Online advertising as part of a larger digital strategy can quickly deliver more leads, broaden brand exposure and increase sales, traffic and ROI. Old school pop-up ads? Not a chance. Online advertising shouldn't reach just any customer – it should specifically target the right visitors with the right format. Using top paid search initiatives such as Google Adwords, Bing ads and even ads served up to users across other sites, our job is to ensure you get maximum value from your media spend on top-notch advertising platforms. Ascedia's interactive marketing specialists are Google Adwords and Bing adCenter Certified and can implement the right blend of Pay-Per-Click (PPC), mobile and social media advertising to drive results.

social media experts

Social Media

Staying on brand image while providing valuable content is what we call winning in the social media world. Our belief is that smart decisions and good old fashioned balance create quality brand ambassadors that will sing your company’s praises today and into the future. Our approach to analysis and strategy development exposes your company’s opportunities and threats to set a tactical foundation that we'll use to keep you in-tune and regularly connected with your target audience. Our team develops a plan that includes social media advertising and promotion and conducts regular tracking and reporting to monitor results so that we can effectively tweak your campaigns. We can also conduct on-site team training on social platforms to empower your staff to engage in social conversations.

web copywriting

Content Strategy & Digital Copywriting

Good content helps visitors understand who you are. Great content builds trust and kicks off partnerships. Ascedia works with businesses across industries to help them tell their brand story and educate their audiences about what makes them unique. We help you build authority through thought leadership and increase your online visibility. Our team can create unique, personalized content that speaks to your organization's differentiators, with digital copywriting services that support the way online readers digest words on screen.

email marketing

Email Marketing

Converting leads into clients is our goal. To do this, we collaborate with you to develop an awesome comprehensive email content marketing strategy through our partnership with BlueHornet. Its seamless integration with other enterprise applications and ability to create dynamic, personalized messages – along with top-notch deliverability – makes it our vendor of choice. Our team will work with you on email list development to reach the right audience and create an optimized template design to catch the reader’s eye. Through deployment, deliverability and A/B testing, we can refine our approach and keep improving campaign results.

marketing automation

Marketing Automation

Plain and simple, we help our customers get to know their customers better. Using a variety of tools and CMS platforms, Ascedia can help you reach your target audience with timely, relevant marketing messages via a single point of control. In turn, you’ll have more meaningful, personal interactions with your direct customers on a regular basis.