TravelWisconsin.com was the ultimate resource for people to find Wisconsin fun, so it was time to make MeetInWisconsin.com and SportsWisconsin.com the ultimate resource for planning meetings and sporting events in Wisconsin. By leveraging the newly developed TravelWisconsin.com CMS, Ascedia could enhance the overall site functionality and provide an easy-to-manage administrative interface without building anything from scratch.
As part of our site strategy, we made it easy for event planners to find valuable information with intuitive navigation, facility and destination search, and RFP tools. Industry partners also benefit from robust listings that feature larger imagery and related content. The CMS Partner Portal made it easier for partners to add and manage listings, while the Wisconsin Tourism could review, approve and manage RFPs. SEO build and analytics implementation provided invaluable data and insights on results to inform future enhancements.