Universal Resorts & Themeparks

Conjuring Digital Magic with Harry Potter

Wizarding World of Harry Potter
Wizarding World of Harry Potter
Wizarding World of Harry Potter
Wizarding World of Harry Potter
Wizarding World of Harry Potter

Introducing the Wizarding World of Harry Potter to millions of fans around the world was no small undertaking. It required a thoughtful approach that could withstand high volumes of streaming video traffic in a short period of time. Ascedia developed a website and cloud strategy to host this one-of-a-kind announcement. Highlights of the site design include:

  • Strong Harry Potter branding
  • Behind-the-scenes content and videos to create an “insider” feeling
  • Intuitive configuration of content and images
  • Embedded rich media and video
  • Social linking and bookmarking
  • RSS feeds for updates
  • Reminder of park opening and funneling to purchase tickets and packages
  • Content sharing capabilities

Within two months, the site received over 2.5 million visits.